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#203 | [WT Remix] How To Be 'The One' in 2025: Lessons From An 8 Figure Founder Ft. Justin Prince

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Speaker 1:

My challenge to people is to be the one. My invitation is like yo, you are the one, be the one today. And so it's not just a cliche concept, it's like. You know, you have gifts and talents and the rest of us need you to play all out. There's an old saying that says evil prevails when good men and women do nothing Like. We need you, because if you're not, you know, going out there and living your best life, then then some of someone else that has ulterior motives they're the ones out there that are, you know, are the voices that we all hear. So we need you to. You know, spread your love, spread your heart, spread your work ethic, spread your unique kind of humor and talent, all those unique things that you have with the rest of us welcome to the win today podcast, a weekly tool intentionally crafted to help people enhance performance, feel inspired and conquer life.

Speaker 2:

Our commitment is that you would learn from some of the most disciplined, heartwarming and inspiring people on the globe, in addition to receiving a piece of a winning playbook from myself or a renowned expert in their field. My name is Ryan Cass and I'm your host, and it is my purpose in this world to inspire people, to establish a foundation for sustained success by developing systems that will enable you to accomplish your goals, break systemic trends of adversity and chart a desirable course for life. Thank you so much for tuning in. Please help us achieve our vision of becoming one of the top podcasts in the world by subscribing to the show, sharing it with somebody who you believe will benefit from it and leaving a review. Let's connect with our guest.

Speaker 2:

There's a question that you may have asked yourself and ask of others is how do you become the one? The one whether it's for a business, for a family, something meaningful to you? I know for myself, I often ask that question, given what I saw growing up and knowing that I wanted to be the one for my family and the one that's wanted to be the one for my family and the one that's going to break the chain, and I would often generate answers that I'll become the one. After I get X, y and Z or obtain something or get something tangible. Then I'll be seen as the one, or can call myself the one. It's something that I think about as reflective of the when I, then I, then I syndrome, which is, when I X, then I will Y. You may have heard this most commonly referenced, and when I lose 20 pounds, then I will be happy and then the goalpost is constantly moving. So when we think about being the one, it's actually a completely different narrative than achieving something tangible. Everybody has the opportunity to be the one.

Speaker 2:

I'm bringing back this conversation I had with Justin Prince in 2024. Justin is an author of the book Be the One, which we're going to learn about, and has also amassed a very successful business career, is currently building another company right now in the pharmaceutical space and has generated over $3 billion in sales. But he is amazing. I love to bring back impactful interviews like this, especially as we're now entering the halfway point into 2025. And this is an opportunity to start focusing on or rather refocusing, perhaps on what you really want to get done.

Speaker 2:

So here's the one thing I'll leave you with for this discussion with Justin, you have everything you need to be the one, and being the one, in whatever it is it's important to you, isn't a matter of having X, y and Z, matter of having X, y and Z. It's all about who you're actually being in relation to the thing that is most important to you, and is it in alignment with the greater vision. Enjoy this with Justin. Remember, you have the tools to be the one. Right now, success story is a river of tears, a mountain of obstacles, an ocean of impossible odds and an unbreakable warrior spirit, and with that, you have the one person that emerges Behind every success story is one person that chooses to persist above the circumstances and conditions, and we have the one with us today Mr Justin Prince. He is, first and foremost, a family man and author of Be the One, founder of the Make make wellness group, and has shared his inspiring message in over 30 countries across the world. Justin, you're an inspiration and really appreciate you being here with us today.

Speaker 1:

Brother, oh man, brian honored to be on with you, man, appreciate you. Appreciate you having me and fired up to be able to see if we can pour into your you know your audience and just admire the platform you're building and the audience you serve. I love it, man.

Speaker 2:

Now a quick search, we can see that you've led organizations to multiple billion dollars in revenue. You've got the bestselling book. There's a lot of really neat things there. What people may see or assume when they see that is this guy's always had it figured out. I would like for you to share with us. You know what is it that makes you human and you're just a normal person like all of us. You know, and didn't have it all figured out.

Speaker 1:

Well, listen, I have four kids from 20 to 12. So my girls are 15 and 17. I have bookend boys. My kids remind me a lot that I am normal and I try and tell them guys, I'm cool. Guys, right, dad, take out the garbage, it's okay. So you're not that cool. You know it's funny. I'll take pictures of people that are like you probably get so sick, like at an event for 15 year old daughters. Don't think you're that. They don't think you're that cool. But, uh, listen, you know I um right. As I look back at like my journey, it's like it's one of those things where in many ways, I feel like I would have been voted more of like the least likely to succeed. Right, you, you had.

Speaker 1:

I have no professional background. I was making pizzas. I was doing construction work. I used to work at a mall kiosk selling animated Bible videos. I was the guy that used to try and avoid eye contact with at the mall. For those of you that remember the mall, the mall is where we all used to go when the Amazon was a river.

Speaker 1:

When I was 12, my folks got divorced. We lived 13 times in the seven years through the teenage years. I never, never really had like a community, you know, like your church community or maybe the scouts or whatever it is, because we kept moving. So you're in these different neighborhoods, you never really kind of get locked in with a real, you know, tight group of friends and but, you know, got married at 22. We're pregnant at 23. My wife and I, you know, had a little baby. You know, let me rephrase that Married at 22, had a baby at 23,. You know, right after, about 12 or about 13 months later, and so I just we just kind of add it fast, you know what I'm saying Like you had a lot coming at you fast, how to make some dollars, how to support your wife, how to support your kid. And you know, I always had big dreams and I always had big goals. I always wanted to do something with my life, with my life. And I hope all of you listening, I hope you can relate to this. I hope you have like that fire in your soul. You know what I'm saying. Like you have dreams and goals. You want to like feel a little bit of a calling in your life and many of us that some of that fires burned out a little bit. You know it's like, yeah, we had big dreams, had big goals, but now it's just like, dude, we're just like you know. I told my wife we're going to be successful and the business failed. Uh, we were below zero financially, back on credit cards, back on taxes. Uh, my pregnant wife and now two babies into the loft of my wife's parents' garage. So, ryan, check this out, I got kids, two kids sleeping in the closet. My wife and I are sleeping in this little loft area.

Speaker 1:

I pick up two part-time jobs when I did in the week weekends, when I did in the week days, and so I'm just grinding, trying to be come free, you know, and just like, see if I can do this thing. And I remember listening to an audio series by a guy named Jim Rohn. Some of you guys know that name, jim Rohn. For those of you that don't, he was Tony Robbins and in 2004, he had this event he did in Anaheim, california, where he had all these great speakers come, all these kind of iconic personal development speakers. They all poured into people. At the very end of the weekend, jim Rohn stands up and he says, to kind of conclude the whole event, he says we now have enough testimonials and enough personal experiences to conclude that it's possible to create and to design an extraordinary life. And, ryan, I knew it was possible for other people to do it. I just didn't know if it was going to be possible for me to do it and so kept grinding. You know I ultimately, you know, since that time, to your point, I've gone on to build multiple multimillion dollar businesses. My last business we did, you know, two and a half billion in revenue. I think this next business that we're launching will be multiple, multiple times bigger than that. Uh, you know we're launching here, coming up real soon, and so just have a lot of.

Speaker 1:

You know, as you look back at that journey, it's like, you know it's the dream, struggle, victory, they're, they're. There's three sections to the journey. There's like the dream, the struggle, the victory, they're all equal. Because I think what a lot of us want in life is we want, like, big, huge dreams, super small struggles, big, huge victories. You know I'm saying yeah's just as we know it's just not how it works. You know they're equal, they're commensurate. So it's like you signed yourself up for a big dream. You signed yourself up for a struggle equal to the size of the dream, but then also a victory equal to the size of the struggle.

Speaker 1:

And I now get it. Here's what's what's cool for me, and I now get to add my name to this proverbial list of people that, with my own testimonial and with my own personal experience, I can share with you, that it's possible, that your dreams and goals are possible, that it's possible for you to create and to design an extraordinary life, and I can share in other people. So, man, you know, as you look back you'd say how did a kid from you know, divorced parents, no college education, no professional background, first business failing the whole thing, back on credit cards, back on taxes, you know, staggered in debt, how did they go pull this off? And that's the power of you know, working through the struggle. So there's a lot of relatability in there, hopefully for folks as they go through their journey.

Speaker 2:

I love it and you just mentioned there that, coming from a divorced family, and you and I share that in common and I'm curious what role did brokenness play in your success? And ultimately, you mentioned one of the frameworks where, yeah, we have the dream, we want a small struggle and then massive success. Every success story, there's a river of tears, a mountain of obstacles, an ocean of impossible odds. There's tough stuff that we're going to go through and even now, we'll call it, you're in the stage where, yeah, you've got the frameworks, you've got it quote figured out. That doesn't mean that you are immune to difficult times to come in the future. So what role did brokenness play for you and ultimately, for future difficult moments? You know how do you reshape that to into something positive that keeps you moving forward.

Speaker 1:

Yeah, I mean, look, let me start by saying this I had amazing, I have amazing parents, you know, even though they got the worst whole thing, just just amazing parents. And one of the things I would share is you know how it is. You look back and it's like you picked up some of these characteristics from your mom. You picked up some of these characteristics from your dad or you know whatever One of the things from both of them. But my dad, specifically, was work ethic. I was just like, I just was willing to work hard and just put in some effort. By the way, as you know, ryan, it's not just work hard, it's not just the hours, it's like staying mentally dialed in during the hours, it's like really putting in honest work during the time. Do you know what I'm saying? A lot of people are at work for eight or nine hours, but they're not crushing the goals for eight or nine hours. I feel like I look back at that and and you know, I also have parents. You know, I worked with a friend of mine that worked in the school districts across America and he said something to me once I almost feel embarrassed to say this because it was so obvious to me and it was really sad to hear this. But he said he works in school districts, as you imagine, in Detroit. And then you know all over, you know all over middle America, all over back East, et cetera. And he said to me he goes. Your parents told you as a kid that you could accomplish anything you put your mind to. If you're willing to work hard enough, you could accomplish it. And I remember, as he said, that I thought of course they did, because I had this like self-evidence of, of course that's true If you really want to go for it. Now, when we say that, I think we all would say, okay, look, I was never going to play in the NBA, I get it. When you're five foot, nothing, a hundred, nothing, you're not going to play in the NBA, I get it. But could I accomplish some other goals and dreams? Of course he goes. You are really blessed. He goes because most kids, their parents, told them they're losers and they're never going to accomplish anything. And so I was, just I was. I was blessed to have parents that said, hey, if you're willing to put in the effort, you can do it. So that's one thing, but here's the flip side, a lot of that pain. It builds muscle, like it builds emotional muscle, like it builds resilience and strength. And it's this idea of, instead of it, bearing you, it's the stuff that sets you free.

Speaker 1:

There's an old story. I'll share this with you. There's an old story of an old mule that's on an old, dried up, you know kind of an old farm. But he falls into this dried up well, the well has dried up and falls down, accidentally, looks up, he's like, oh crap, I'm going to die down here, there's no way out. And he, and he sees the old farmer and he thinks, oh, thank goodness the farmer's going to rescue me. Well, the farmer, instead of grabbing rope, grabs a shovel because he figures it's an old mule and it's an old well. So he starts to like bury the mule. And the mule looks up and instead of instead of him, like helping him out, boom, gets hit with all the dirt and the rock and the gravel. And then boom, all the dirt and the rock and gravel.

Speaker 1:

And imagine, you know, you guys know how life is, if it's like, if it's not one thing, it's another.

Speaker 1:

It's like you think you're like doing good and something, bam, you get hit with more dirt, rock, gravel. You're like, oh my gosh, you know. And finally the mule says I'm going to die down here and it off and step up, and shake it off, and step up, and shake it off and step up. The things that were meant to bury me are the things that will set me free. And as I think back to like my journey, I swear to you that's what's happened. It's like it built stronger shoulders, it built emotional strength, it built mental resilience. So I could like shake it off and step up and keep going, keep moving forward, because you'd overcome some challenging things, you know, in the past. So it's one of those things we said this uh, off air before you and I jumped on. It's one of those like cliches that is so true. It really is so true. It's like life is not happening to you. It s it is happening for you if you're willing to shake it off and step up.

Speaker 2:

I appreciate the to your parents because at times, I believe you know, when you hear someone coming from a broken family and you know I come from that as well the people might think, all right, well, who went wrong? Or what'd your parents do wrong? And everyone you know one thing I've learned is people do the best they can with what they have. You know one thing I've learned is people do the best they can with what they have. My dad struggled with alcohol and created some pain for the family, but also, you know, what I know now is and I love him to death he's one of my best buds. He was my greatest teacher, intentionally and unintentionally. Intentionally with the work ethic, and I got to see what he did with the restaurants that he ran. It was be number one, or you're all in or not, and I got that from him in that sense of competitiveness.

Speaker 2:

Unintentionally with his struggles, because that showed me all right, I'm not going to do this in the future and I actually have notes that I've written to myself. I write myself an annual reflection letter and then I was looking back in my 2023 one and you know it mentioned continue to be the one for your family and you know the goal board right behind me. I have a vision board on there that says break the chain and make sure that the buck stops with me. So my dad's struggles is what showed me how to be the one to break the chain for the family. Now, around the theme of be the one jumping into the book, significance of becoming the one.

Speaker 1:

Yeah, so check this out. For me, it was two things. It's it's two things. The first thing is success is an identity process and you're never going to outperform the way you see yourself. If you see yourself as a loser, you're not going to show up and play like a winner. If you see yourself as a winner, you won't roll over and quit like a loser, like it wouldn't be consistent with your self identity.

Speaker 1:

And so, when you realize that you're the one, like when you realize like, if you were to take your parents and your grandparents and your great-grandparents and your great-great-grandparents, if you were to go up, 12 generations, 12 generations was 4,094 people. 4,094 people from all over the world came together to create you. You are the one and you are the one. These folks lived for, bled for, cried for, died for, gave everything they had for was for you to have this moment, for you to be the one. So you have that first part. Second part is realizing that it's, it's this idea of, instead of like I need to become the one, it's like yo, I am the one. And so the challenge is to be, or the invitation is to be, the one today. It's like the Gandhi concept of of be the change you wish to see it's like. Be the one that lives a life, be the one that writes a story that future generations look up into their family lineage and they say it was him or it was her. Like she's the one for our family, like the generational curse of abuse or addiction, or even you know the challenges that we were facing, for it all ended. You know, the temper ended with her, the addiction ended with him. The financial principles that set our family free forever they started with my great, great great grandpa and they're telling your story Like they know who you are, like your life has value and significance and you make an impact with this time that you get, these breaths that you get, and you make a difference because you are the one and every one of your decisions matter. So check this out.

Speaker 1:

The word decision there's interesting meanings to words. The decision came from the Latin, so the decision meant to cut. The D meant off. So when you made a decision, you cut off all their possibilities. An incision when they created that word cut in where a decision cut off other possibilities. And here's what I want you to know, my friends, as you listen to this today You've never been this old before and you'll never be this young again. And you can't always control what happens, but you can control what happens next and you can make a new decision right now to be the one to cut off all other possibilities, to be the one that lives a life that future generations know who you are.

Speaker 2:

Hmm, hmm, that hits, that hits deep. I listen and think, okay, let's take a family that there's multiple siblings and I have a younger sister. She's three years younger than me, love her to death, just finished nursing school and she's a full-time nurse now doing amazing things and saving lives. There may be other families where maybe there's a sibling that's like no, big brother is the one, or little sister is the one. It's not me. Some people may struggle with the belief that, okay, I understand that anybody can be the one. It's really a process of becoming. I don't know if that's me. So how can people that may hear what you just said and wrestle with some thoughts, those voices in our heads, like is it really me? What are some ways to overcome that and understand that? No, this is something that is inside everyone.

Speaker 1:

Yeah, yeah, I mean, let me just say this there's an old, uh, there's an old Bible story, and I'm an amateur on the Bible, so just hang with me on this, regardless of where you're at from a faith perspective. I think it's a. It's an interesting story. So the story basically says there's a it's what's called the parable of the talents, and there's, you know, basically like the, the master of the house, and then there's, you know, basically, like the, the master of the house, and then there's these three servants and the one servant they give. They're given talents or coins as a way to think about them, like almost gold pieces is a way to think about it, like a talent or a coin, but all of us have talents, right? So the one person gets one, the one gets two, the one gets five. Lesson number one we all got something, so maybe you got five, maybe I only got one. We all got something, so maybe you got five, maybe I only got one, but no one got zero. And you know these gifts and talents and calling on your life, that your life has like a significant purpose or reason to be here, it's not just by accident or random. Second thing is the one with five basically did something with it. They took the five I don't know they magnified it, they did something with it. They took the five I don't know they magnified it, they did something with it. They turned the five to 10, the one with two turned the two to four. So they went out there and made something of themselves, right?

Speaker 1:

The one with one if you remember the story, those of you that you know know these stories what did the one with one do? Well, they buried it. Why did they bury it? Like, why'd they hide it? They buried it Not because they were, you know, lazy or something. They buried it because they were fearful. They were fearful that if that, they would lose it. So, like, almost like good intentions, like I don't want to lose this thing, I want to hang on to it.

Speaker 1:

But there's a what's called the law of use. The law of use basically says what you don't use, you lose. Like when I was 15, if I showed you my shoulder, right here I have a big scar from shoulder surgery when I was 15. So my, my, my arm was in a sling for, for you know, six weeks. Well, guess what happens to your muscle when you don't use it for six weeks it atrophies, right. It like, it gets smaller, it goes away If you don't use it. You lose it, right? You lose that muscle that you spent so much time trying to build.

Speaker 1:

Same thing with these gifts and talents, like we all got something, but most of us we've hit our talents our whole life. You know what I'm saying. We get into our head of, like God, I don't know if, maybe it's somebody else, maybe it's not me, my friends, you, you have gifts and talents. You do not just everyone else, you not just your brother, not just your sister. Like you and you, your life matters, like those gifts and talents. The best way for you to give glory to the giver of the gifts is to go out there and utilize the gifts.

Speaker 1:

Because here's the last part of the story. The master says to the person that hid it he's like basically, where's your talent? He's like well, I hid it and in the hiding process he lost it, and basically calls him an unwise and slothful servant. So you know, there's a lot of things you don't want to be called, and unwise and slothful is probably two of them. And why? Why was that not one of his options, to hide it?

Speaker 1:

Here's, I think the moral of the whole story. Your gifts and talents weren't given to you for you. Your gifts and talents were given to you for the rest of us, and so your hiding or burying your talents is not one of your options, because we need you to be the best version of yourself. We need you to step it up. You may not be, you know, tony Robbins or Elon Musk Cool, it doesn't matter. But guess what? Your kids need you, your community needs you, your church needs you, your business needs you, your employees need you, and they need you at the very best version of yourself. Your spouse needs you.

Speaker 1:

By the way, you need you right Like like. You need you to be happier. You need you to get in better shape. You know what I'm saying. Like you're, you need you to step it up a little bit too. So my challenge to people is to be the one. My invitation is like yo, you are the one, be the one today. And so it's not just a cliche concept, it's like yo, you have gifts and talents and the rest of us need you to play all out. There's an old saying that says evil prevails when good men and women do nothing Like. We need you because if you're not, you know, going out there and living your best life, then someone else that has ulterior motives. They're the ones out there that are, you know, are the voices that we all hear. So we need you to spread your love, spread your heart, spread your work ethic, spread your unique kind of humor and talent, all those unique things that you have with the rest of us.

Speaker 2:

I love the parable of the talents and it's timely. I was on a coaching call with our friend, marcus Collius, who's been on the podcast before. I highly recommend folks go back and check that episode out. Marcus is amazing, but on our call a couple weeks ago he shared the parable of the talents and that was something that was on his heart and to your point there.

Speaker 2:

And one thing that I also love about you, justin, is you have shared the stage with so many remarkable people, including one of my favorites in the world, ed Milet and I've watched gosh probably every Ed Milet speech that's available on YouTube, and he often will start with telling the audience you were meant to do something great with your life. So everybody listening and what you just reaffirmed, justin, is you. Everyone listening, whoever is tuned in right now, are meant to do something great with your life, and you are the one. You have gifts. Each of us have these gifts within us that can help serve at least one person, and I believe that to make a difference in this world, yes, help yourself, but also help one person, because you never know what that one person may do. They may help five and those five may help ten, and then we create this amazing compound effect. One thing that stood out from the book I I love frameworks and I mentioned that this book has been my running and driving buddy the last few days and when I was running recently.

Speaker 2:

You talk about 3D vision. When we talk about being the one, you talk about establishing 3D vision. Can you unpack 3D vision? And then, within that, there's one thing I'm going to extract from it. But what is it? How, what is the significance of 3D vision and how does that aid us in this journey of being the one? Yeah, great question.

Speaker 1:

Listen, I think it all starts with this concept of why is vision so important? Right, so you know. In other words, why are we talking about the next level of vision, the kind of a 3D or an optical like where you can look at vision from all? You know all areas. Why is vision so important? Vision answers a question that everyone that is going through a hard time is asking. So, whether it's a hard time in your mental health, whether it's a hard time in your marriage, whether it's a hard time in your business, whether it's a hard time in your physical fitness, whether it's a hard time with a friendship, everyone asks the same question subconsciously when they go through challenges, which is this will it always be this way? Will it always be this way? In other words, vision is what you lead with during hard times, because you remind yourself and remind the person, remind the team, remind the spouse. That's not always going to be this way. Look, we're having a rough night tonight, you know like we're in an argument, but tomorrow morning sun's coming up in the East. We're going to give each other a hug, kiss, to say, hey, babe, I love you, I'm sorry. She says I'm sorry and you move yourself through it. So vision's what pulls people through. You know, if it's always say that where there is no vision, the people perish. Like, vision is just so important for a business, it's so important for someone's life, it's so important for a marriage, it's so important for a parent to cast vision for a 15 year old child that's struggling with. You know, whatever it is, like you, you the vision of like, oh, your life's more than this, like, don't, don't go down this path. You got a big vision for what you can accomplish. That's so important. And so a 3d vision is this idea that you really take this to a whole different level. So the first D is to define you, define the vision.

Speaker 1:

And one of the questions I like to ask people is what do you want? What do you want your life? What are you looking to accomplish? What is your life? What do you want? And you know it's so interesting. People will be like what do you want your life? What are you looking to accomplish? What is your life, what do you want? And you know it's so interesting. People will be like I want to be successful. You know it's like we haven't even thought of the answer to this stuff, you know and they say no. So what do you want? What does success mean? And you just start drilling down into, like, what do you really want? Just take one moment, just ask yourself what do I want? Where do I want to live? What does success look like? Why do I want success so bad? What is success right?

Speaker 1:

Start defining this stuff. Is it an amount of papers you have with dead presidents' faces on them, or is there other components of success to you that are meaningful and drive passion for you? So first thing is, what do you want? That's vision you start defining. Here's what I want to accomplish with these breasts that I get this life that I'm going to live. Like this is what I want.

Speaker 1:

I think a lot of us, you know Henry David Thoreau once said that most men, most women, lead lives of quiet desperation. It's just like we're. Like I tell people, most of us react to the distractions of life versus intentionally create a life. You want to remember. You're here to create stuff, my friends, you're a creator and so you say what do I want? What do I want to create? What do I want to feel experience? Where do I want to go? Like? What do I want to do with this time that I get. That's first thing is you define it, and I have some, as you know, ryan, some workshops and frameworks in the book to help you do that. Yep. Second thing is once you define it, you want to declare it. This is the second D you want to declare it.

Speaker 1:

Brandon Burchard did the largest study of high performers in human history. It's a book called High Performance Habits, and what they found in the book was that the highest performers in the world, they could answer the question what is your latest dream? Or what is your latest vision, or what is your latest goal. So imagine you tap them on the shoulder. So if I tapped you on the shoulder and said hey, you know, whatever your name is, I said hey, what's your latest goal, what's your latest dream? They said high performers can answer that question seven to 10 seconds faster than the rest of the population. Why the reason is is because they've clearly defined it and it's a dominant thought. It on the top of their mind. Dreams in the back of your mind won't motivate you. These, these things need to be tip. They're tip of your tongue. You think about this stuff, you know stuff that you're actually passionate about, and so if you go to any high performer hey, what's your latest vision, dude? They could just rattle stuff. I'm trying to get in shape down to this much body fat, or I'm trying to build this business, or I'm you know, this is the. I think they'll just talk about all the stuff that they're up to, because it's really clear and it's it's on the tip of their tongue, yep.

Speaker 1:

And then the third thing is once you've defined it and once you've declared it. By the way, declaring it will help you to hold yourself accountable, because most of us would let ourselves down more than we would let other people down. It's the most interesting about humans. In other words, we'll do things for other people we won't even do for ourselves If we put ourselves out there, and our public integrity oftentimes is more important to us, sometimes even than our private integrity. Now the goal obviously, is to sync them right. Where your public and private integrity are synced, you are in private, who you are in public, etc. You'd hold yourself accountable, just like you would have a friend hold you accountable. But for a lot of us, that public declaration of like I'm going to go build this business or I'm going to go get in shape. That public declaration helps us to hold ourselves accountable when it's when it's easy to you know. No one will know except we. If we eat the, if we eat this meal, you know and no one knows.

Speaker 1:

And then, lastly, is, once you've defined it and you've declared it, then, third, is you dedicate yourself to it. You dedicate your life to your vision. You look at any of the great, you know success stories. These are folks that were dedicated. Another word for it, by the way, is maybe obsessed. They were obsessed and I know that has almost a negative connotation. But listen, there's no lukewarm winters, my friends, like no one accidentally just stumbles on top of the biggest mountains. You've got to, you've got to be highly intentional and you've got to have a level of of dedication to make stuff happen in your life. I know, you know that, but, man, it's true, dedicate yourself to the stuff.

Speaker 1:

Don't be wishy washy. You know you want to stick to a task until it sticks to you. Beginners are many, finishers are few. Be a finisher in your life, don't. Most people are big talkers, small doers. Most people in Texas, they say they're all hat, no cattle. Most people they, they. They start a lot of things and they finish very few. You want to be the kind of person that starts very few and finishes them all. And you, like, you don't start stuff, you don't stop, you don't. You don't make a commitment with your word that you're not planning on keeping and when you start doing that, you dedicate yourself to stuff, you really get dedicated. Your success odds become inevitable. You know, because you you'll, you'll just pay the price to win. You know you might have to adjust and adapt and pivot, but, man, you'll persist until you succeed because you're dedicated to what you're doing, how clearly you articulated the 3D vision and my favorite set of stats that align to that that.

Speaker 2:

These are the things I'll never shut up about. There's a big reason why there's a whiteboard behind me with my goals for the year, and that's because every single day when I wake up and come downstairs before I head off to the office, I'm getting this picture of here's what I'm intending to achieve, and it's a constant reminder. So there's no guesswork. There should never be any guesswork as to, hey, what are you going after right now, justin? What does success look like in 2024, 2025? There shouldn't be any head-scratching moments.

Speaker 2:

So to the point you made about Brendan Burchard, that when you define it and then declare it, you should be able to rattle it off.

Speaker 2:

No problem, and that's one thing that'll help you writing it down. But just by writing down what it is that, let's just say, you define, studies show you're 42% more likely to accomplish that thing when you share what you want to accomplish with a group of people, when you put it out there in the world because now many people that and everyone listening values being their word show that your odds of achieving that thing increased to 70% when you share that same thing to the same group of people repeatedly, you are 95% more likely to accomplish it just by doing exactly what you said. Just by doing exactly what you said. One thing with vision that I'm curious about is is it something that has been fixed for you, justin? Is it something that you know? You went through this exercise and you have the same vision today that you did five years ago? Or is it something that has evolved into now, maybe something you could have never imagined when you first started doing this?

Speaker 1:

It's a great question. The simple answer is it evolves. I'll give you the best analogy I can use, you know, to think about this. If you've ever, hopefully some of you can relate to this. Have you ever been hiking, whether it's on a hill or even on a mountain, when you get to the top? So when you look at the this, have you ever been hiking, whether it's on a hill or even on a mountain, when you get to the top? So when you look at the bottom, you're at the bottom, you're looking up at this hill. All you can see. Your whole vantage point is the hill. In other words, you can't see past it. You can't see peaks or other hills or other mountain peaks or other valleys. You know past it. But when you get on top of the hill, all of a sudden your vantage point changes. You're like, oh huh, no kidding, well, dude, I'm going to hike that one over there, that one's even you know, like that's what we'll do next weekend, you know kind of thing. And you come back down and then, all of a sudden, you just take different ways and you get to that vantage point and then to the next vantage point, that's. I think that's what happens. It's you start. You start.

Speaker 1:

It's what I call stringing wins together. It's like you start stringing small wins together. Keep on your word, doing what you say you're going to do. You know, waking up at the time you say you're going to wake up, you start stringing some wins together and you start stringing enough wins together. Next thing, you know, tell people listen, today's, tomorrow's past. It's like if you have a crappy past and you're like I don't know if I have what it takes to go change my life, be the one and all the stuff Listen. Make a decision today to be the one. Make a decision today to give life your personal best, because if you do your personal best today, what happens is your personal best today leads to a better tomorrow. So, in other words, today is tomorrow's past. If today's your personal best.

Speaker 1:

Also, we start stringing some wins together, stringing positive wins. If we do a couple of best personal to best days, we have a personal best week, a couple of best personal best week, personal best month of your life Holy cow, and it started with the decision today. And then string a few personal best months together. Personal best quarter it's your best quarter of your life. String a few of those together your best, literally your personal best year. You're giving it the very best you got, string a few of those we got a decade, string those few of those together.

Speaker 1:

You look back and you're like my past was this. My past was not predictive, it didn't decide my future, because I made new decisions to change my life, you know, and to start on and just give life the best I got. Give it all I've got tonight, you know, give the very, very best. Remember, your personal best may not be my personal best, your personal best may not be Ryan's or, you know, oprah's, but listen, your personal best is your personal best and all you can do is all you can do and all you can do is enough, but give life the best you got.

Speaker 1:

Swing your punches as hard as you can, you know, and when you do that, you start to get into this thing of like man. I have new vision, like I didn't think it was possible for me to hit that, but now I can. In this case I can go hit that and you start pulling success closer to you. Success one of the reasons we don't go chase it is it feels so freaking far away and you pull it closer Also, you're like I could go chase that thing down. I'm not eight years away from getting in the best shape of my life, I'm like 12 weeks, like I could do this thing. You know, pull it a little bit closer and it's. It becomes much easier to go chase.

Speaker 2:

That just occurred to me as we're having this conversation and had a lot of similar conversations with people about okay, how do we achieve quote success and success being however we define it and how can we reframe difficult moments. It occurred to me I've never asked someone this For somebody that has accomplished what you have and you have a clear vision for the future and clearly destined for more amazing things, personally, professionally and with your family. Have you ever struggled with what I say is smelling the roses? One thing that I often remind myself now because I've been the worst about this I have been I'm getting better is knocking things off that gold list right behind me and then immediately focusing on all right, we got to go after what's next and not quote smelling the roses and then it's all right, I reached this milestone, but now I'm upset that I'm not at this one, even though getting to that last milestone was a monumental effort. Have you ever struggled with that?

Speaker 1:

was a monumental effort. Have you ever struggled with that? Yeah, look, that's a great question. It's a great question. The short answer is yes, but I don't know if I I want to just reframe it a little bit because I don't know if I look at it as a struggle now. Now, by the way, it may be, it may be maybe I need to go, need to really go re-examine it, but like, go, you need to really go re-examine it. But, like I, I have felt immense gratitude for things. I felt, you know, when you hit big goals and accomplish big things, but, dude, I am always on to that next thing.

Speaker 1:

It doesn't mean, I don't, you know, have the dinner and eat the you know like, eat the steak and enjoy the celebration and give the hugs and the whole thing. I'm I feel like I've done that. But I'll give you an example. I've done a lot of work with John Maxwell. So John Maxwell for those of you that don't know him, he's, you know, one of the top well, inc magazine says the world's foremost authority on leadership. He's written almost a hundred leadership books. He's a super, super, special man. I've done a lot of work. He actually did the forward to my. He has written 100 plus books. He's sold 35 million copies all over the world. He's built the largest coaching company in the world, meaning there's more like John Maxwell coaches than certified coaches than any. So he has an entire, I think it's like. Last I checked it was like 70,000. There's probably 100,000 now. But the point is it's just a huge community of impact, right? The point is just huge community of impact, right? I've gone to Costa Rica and done country transformations with them on multiple occasions, where I'll teach value and principle-based leadership to all of, like the heads of all the countries. So it's whether it's government, whether it's sports, whether it's healthcare, whether it's business, entrepreneurship, whether you know, like you know the education systems. I mean just really amazing stuff, impactful work, right.

Speaker 1:

Guess how much John Maxwell talks about what he used to do, or like prior victories, or like zero. He always, always, always, is like talking about this vision. Now John's 76 and he has this right, and it's the most interesting thing thing, he has this like wellspring of energy, like this wellspring I I remember when I was with him so this has been the last time I was with him was, uh, three years ago. So three years ago would have been 2021, right, so I'd have been, I'd have been 41 years old, he would have been 73.

Speaker 1:

There was times I remember. I remember I was like man, I am tired, and I'm not the one, you know, he's the one that, like, is has to go present and do all the stuff, right, but I'm like with him and I'm tired. I remember thinking to myself like man, this guy's got like some superchargers of energy, you know, and what is his supercharger is this vision he has, you know, to just have urgency in his life, to live with urgency. And it doesn't mean I don't think he smells the roses, I think you should, but, man, I think most people I don't know, this is my take I think most people were too busy, we're not putting in enough work.

Speaker 1:

It's like guess what? I would say we're not putting in enough work, like we're not urgent enough. We're acting like we're going to have lots of tomorrows. We don't. And like Marcus Aurelius said, you know, you want to live life right now, like you know, he said. He said how did he? He said you could leave life right now. He said you could leave life right now. Let it determine what you do, say and think. And it's memento mori meditate on mortality, remind yourself you may not get tomorrow. So so I don't try and just celebrate too much, as I guess what I'm saying. I'm kind of like onto the next thing big vision, let's go, let's serve more people, add more value. It doesn't mean I can't, I don't think we should celebrate. I'll give you one last quick thing.

Speaker 1:

Did you ever see this interview with Kobe Bryant? This to me kind of sums up where I feel like I am coming from he, they, they're up two0 in the NBA finals. And the reporter says to him in the postgame interview. The reporter says to him, he says he says basically Kobe, no, smile, no smile, jobs not finished. And Kobe says jobs not done and he goes. He goes yeah, because you're up 2-0. And he goes. Is the job finished? He goes no, if the job's not finished, he goes. Job's not finished. Like I don't know what you want me to do, like I'm not here to celebrate. That's kind of how I feel. That's kind of how I feel it's like I do think we can high five after the win, I do think we can say good game, but listen, dude, job's not finished. Like we got more things to go do, to go accomplish the bigger dreams, bigger goals. So try and rest too much on what I did. I'm always trying to, like cast the vision of where I'm headed.

Speaker 2:

Yeah, and, and I appreciate the context there and by the way, that was.

Speaker 1:

That was probably. That was probably more in in articulate than I, because I'm processing that through as I say it out loud. But I think that Kobe, that Kobe lens, probably have it some the whole thing job's not finished, like you still got things to accomplish, you know.

Speaker 2:

Yeah, and I appreciate that and I think that's one thing with with high performers we're on a mountain with no peak mountain with no peak. Now, with that, can we still embrace? Oh man, well, we just got to this new summit Like all right, great, we're still climbing the mountain, we're always, we're still climbing the mountain, we're always, we're always climbing. But it's maybe something I'll a new question I'll add into the mix and appreciate you talking about mr maxwell. He he gave a sermon at a local church a couple years ago and got to go watch him and what a powerful, just amazing human. He can just sit there in a chair and captivate an audience.

Speaker 2:

And he's not going to be like jumping out at you and has this energy where he's jumping across the stage. I mean he could if he wanted to. He just sits there and he says my name is John and I'm your friend and right there he just. He just has you hooked. Here's a good one to wrap up with influence in your life and further encouragement that we can give people listeners. Multiple references in the book and other interviews that I've listened to you on about four words that John spoke to you and the impact that it's made in your life, and I believe these four words are things that everybody should take away. Talk through that.

Speaker 1:

Yeah, yeah. So. So check this out to your point about him sitting on a stool. So I'm, I'm, uh, I mean, I'm in Costa Rica. We've we've had this you know, crazy experience where you're traveling around the country, you're meeting with the heads of, I mean, we went to the U? S embassy. It's like sitting there next to the U S ambassador and John Maxwell, I'm like what is happening in my life and one of the stops who make is at this local university and there's about 500 college students.

Speaker 1:

So I want you to envision it's like a theater style, so auditorium, theater style. So, instead of like flat with chairs, it's, it's. It's like a theater style, right? So there's a big stage down in the middle. It's completely full in this, you know, and you're talking to college kids. So imagine talking to college kids. You're talking to, let's call it, 18 to 22 year olds. These are, you know, in essence, they're kids. You know, you get a little older. These are, you know, they're, they're kids.

Speaker 1:

So John's up there, years old, and he's teaching sitting on a stool. Next to him on the stool there's a high boy table, there's iPad, and the next to that high boy table is another stool. When I say stool. It's a high, it's a high chair, right it's got it's got the back, but it's a big, tall chair. But next to him is JV. His name is Juan Vareik and Juan is is. They call him the Latin American, john Maxwell. So he's not only a wonderful interpreter as far as the language, but he's also an interpreter as far as, like, the motion and you know the whole thing. So John's teaching these kids teaching, teaching, teaching. It's kind of normal stuff, they normally teach.

Speaker 1:

And then all of a sudden, ryan, he just stops and he sits back in the stool like this and puts his hand on his chin and it's like he's thinking you, it's like he's, he's like like something hit him and he said if there was only one thing that I could share with you that would have the most impact in your life, it would be this one thing. And I want to share this is particularly to close this discussion. If there's only one thing I could leave you with at our discussion and be this one thing. So he still is back on his seats. Everyone gets their notes, gets their pen ready to hear the one thing from this kind of, you know, leadership legend. But he still hasn't said anything other than there's a one thing, you know. So he stands up off of his chair and walks to the edge of a stage and just holds his arms straight up like this, like just his right arm, straight up in the air, but it still doesn't say anything. It's right on the edge of the stage and you know, 10 seconds have passed, you know 5 seconds. 10 seconds, 15 seconds. It feels like 5 minutes. Right, it feels like an eternity.

Speaker 1:

And then finally, juan Ferreira and JV. He sees that John's doing that, so he like, stands up, you know, walks over to him, he puts his arms straight up in the air, like this, no-transcript, you know, 500 people stand up, arms straight up in the air. And John still got his arms straight up in the air and he says, if there was only. He said most people have uphill hopes and downhill habits. And he says you don't accidentally go up hills, you only intentionally go up hills. So live an intentional life. And man, four words live an intentional life.

Speaker 1:

I remember thinking myself how intentional am I being with my life, like, how intentional am I being in my marriage?

Speaker 1:

How intentional am I being with each one of my children? How intentional am I being in my career and business. Am I really creating things with high intention? If you don't live a life of high intention, you'll live a life of high reaction. You'll just react to all the distractions of life Everyone else's agenda, everyone else's reactions, everyone else's fires, everyone else's chaos versus saying no, I don't subscribe to that Like I'm going to live a highly intentional life and go make things happen.

Speaker 1:

And so it was a really, really impactful kind of moment for me and as I look back on it, um, it really changed my life because I started to become much, much more focused, much more intentional, much less distracted, much less scattered and much more intentional. And I look at the, the uh, the results in business and you know, career and health and just all those things. It's just like it's like they were exponential, it's like the curve just got exponential because I wasn't kind of focused, I was hyper-focused, I wasn't kind of dialed in, I was hyper-dialed in, I wasn't kind of intentional, I was super intentional. And, man, you live an intentional life and the whole game changes 100%.

Speaker 2:

That's man. What a beautiful story too, and I appreciate that. You shared the moment and it made me want to raise my hand too. I'm like all right, what's next? What's next, justin? This has been such an amazing discussion.

Speaker 2:

We wrap up with a rapid fire session. The way this works is I'm going to ask you three questions, and the amount of time you have to answer each question is the amount of time it takes to go up one elevator floor. So imagine that there's a day that comes in the future where you and I get to connect face to face and we're going to go up one elevator floor. So imagine that there's a day that comes in the future where you and I get to connect face-to-face and we're going to go to lunch somewhere on a nice rooftop and we're going up three floors to get there.

Speaker 2:

On each floor somebody's going to get in the elevator. They're going to go up one floor. They walk in, they recognize who you are, they've read be the one, and they've got one question for you. So the first person walks in and they say justin, what's one gem that you have, whether it be a quote or a mantra that you live your life by, that I can put in my back pocket and live my life by too I would just say to persist until you succeed.

Speaker 1:

It's a famous augmenting scroll, you know. You persist until you persist until you succeed.

Speaker 2:

Next person gets in. I recognize you have, justin. What's one step that I can take today to be the?

Speaker 1:

one. There's two steps to be the one. For me, two things. One is how can I change my attitude? And two is what's the next physical action I can take? So have an attitude shift. And then two is take action Like what's the next action you can take to move towards your dream, move towards your goal.

Speaker 2:

Last one, and this could be the hardest one. What's one book, in addition, to be the one that we can read to bolster our mindset?

Speaker 1:

that we can read to bolster our mindset. Yeah, look, there's so many. You know, jim Rohn, I believe that the books that you read will define you. If I had to limit it to one book and, by the way, I'm going to exclude religious books, because those are ultimately the books that you should be reading and studying if you only had one, if you literally could only read one, like, for example, the Bible is the most distributed book in the history of the world and it. No books changed the world more. Uh, after the, you know, the Gutenberg printing press, no books had more impact on the world. So take those out. One book, I'll tell you one, just right off, the just jumps out. It's seven habits of highly effective people by Cubby. I mean, you just it, just, you just can't, you just can't get any better. I mean it's just so good. Again, there's a thousand other ones that are amazing too, but that one's, that one's just so good. Classic.

Speaker 2:

Justin, this was amazing. How do we keep up with you, support you in all the amazing things that you are putting into this world?

Speaker 1:

Yeah, ryan, first of all, honored to be on thing man, Appreciate you making the effort, so listen you go to. I am Justin Prince on Instagram. You know come follow me there across, across all platforms, and if I can support you at value, I put out a ton of free content. You know stuff that I think can help change your whole life, and so you know love to get connected in there and and you know see what I can do to support and add value to your dreams and goals and what you're working on.

Speaker 2:

Highly recommend that, folks, and a reminder to everyone listening that you are the one you are meant to do something great with your life and you have all the tools available to you right now to create whatever it is that you desire and, by keeping up with Justin and diving into be the one you can create the life that you ultimately envision and win today. Thanks so much for tuning in Outro Music.

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