Win Today

#176 | My Next Big Step: The Unshakeable Discipline Course & Community Launch

• Ryan A. Cass • Season 4

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Unlock the doors to your dreams with the Unshakeable Discipline course and immerse yourself in a transformative community built on daily accountability and shared victories.

Our program, crafted from five self-paced modules, guides you in creating meaningful goals and mastering the art of positive language to break free from limiting beliefs. Revel in the support of the Unshakeable community, where like-minded individuals come together for mastermind sessions and mindset challenges.

Embark on this journey with us, learn from remarkable minds, and make a significant impact, one disciplined step at a time. Everything you need to start is linked in the bio at unshakeablediscipline.com

Thank you for tuning in! If you feel led, please subscribe & share the show to others who you believe would benefit from it.
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Speaker 1:

Welcome to the Win Today podcast, a weekly resource thoughtfully crafted to equip people with tools to build and refine discipline, accomplish your goals, fortify your mindset and be of service to somebody in this world. My name is Ryan Cass and I am your host, and every week, you will learn from either myself or a renowned expert in their field, where we will educate and inspire you and give away pieces of our winning playbooks for you to incorporate into your life. If you love the show, please hit the subscribe button, share with somebody who you believe will benefit from it, and leave a rating and review so we can continue to grow and inspire more people in this world. We believe that everybody in this world is meant to do something great with their lives and we're here to play a role in that. Thank you for tuning in and let's win today.

Speaker 1:

If I had a few wishes in this world, I would wish that everybody would write their goals down and that would be a thing that is taught in schools. That everybody would realize that they already have all the tools they need to succeed. That everybody would be able to find the good in all things in life. And that everybody didn't see discipline as a scary word, but rather that everybody saw discipline as an empowering word and an empowering thing, and that everybody possessed a strong amount of discipline. See, we already have everything that we need. We possess all of the ability in the world that we need. We possess all of the ability in the world, yet I don't believe that everybody truly believes that for themselves. That's one thing that I've noticed. Now, being on this path for 13 plus years, I'll never forget buying my notebook and binder and pen and paper in 2011, after doing a lot of research on what makes all these people that we talk about such as Richard Branson, warren Buffett, bill Gates you name it all these successful founders that we often refer to when we're talking about major success and living and creating a dream lifestyle. Those are some of the common names and when you break it down whether it's them or other people that I didn't list, there's common threads that they write their goals down. They are persistent, they don't stop no matter what. They have a really strong why.

Speaker 1:

But when you really break all that down to first principles, nothing that I said there is really complicated, nothing is rocket science and everything mentioned there is something that we all every single one of us has the ability to do, and that's why this episode is all about the unshakable discipline, community and course, something that I've been working on for years, now Years. This has been a goal and now it's finally alive, it is out and we're going to talk about it. We're going to talk about the why, what the group and course consist of and what this is intended to achieve, and what this is intended to achieve, and I'm going to share a little bit about how I view goals and this future path. This is definitely something that I see as a career enabler not a career enabler, but a career enhancer, because my ultimate dream, which I've been very public about and put it out there regularly, is that the podcast, the speaking, the coaching, the courses all of these things that I do on the side in addition to my corporate role, which I've been in for nine and a half years all of the things on the side become my full-time, and it will happen, and this is one thing that will enhance that vision, and so it's my wish that, by sharing this and by sharing a little bit about my thought process around it, that this will also inspire at least one person to take action on their dream, their goal, their vision, and I'll also say that just speaking this out loud and putting it out there it inspires me, but it also scares me, and I think sometimes, when we look at folks, that maybe they already have the mastermind or they already have the exact thing that you're going after, that we sometimes create this narrative for these people that man, they just weren't scared, or man, they already had steps one through five laid out for them, or whatever the case may be, and what I've found by talking to so many of them, and people that really are living the life that I am designing they're already there. They say the exact same things, they share the same fears. The only difference is that they're doing the thing and they got started. They made plenty of mistakes, but they got started and just went after it. So I'm telling you that I am scared and with that, I'm equally as inspired not equally, even more inspired for what's to come and to start sharing this journey with you all. So the Unshakable Discipline community.

Speaker 1:

As I've been on this path for over 13 years, I can remember the start, buying the notebook, the pen and the paper in August of 2011, after doing so much research, after making a commitment when I was a little boy that I was going to break this trend for my family. I was going to break this systemic trend of alcoholism and mental and emotional abuse that has just passed down from family line to family line, and I didn't know how I was going to do it. From family line to family line, and I didn't know how I was going to do it. But I took one step in going to a military college to ensure that I was in an environment that wasn't going to promote the negative behavior that you would see at normal colleges. Nothing against normal colleges, and I don't even think it's negative behavior, just not the behavior that I was desiring to be around, because I didn't want to be in an atmosphere where it was easily accessible to go and party and be involved in things that I know could have put me down that same exact path. So I went there.

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That was the first step and the second step, not being a very studious or disciplined person at the time, I'm thinking, all right, well, now that I'm here now, what the heck am I going to do? Because when it comes to personal discipline, I'm not very good at this whole thing. So I started doing a lot of homework on people and those names I mentioned in the beginning. Why are they so successful? What makes them stand apart from the rest? And you break it down to first principles. They do very simple things, repeatedly and extremely well. So that's where I started writing my goals down, and then that changed my life and what I've found over the years.

Speaker 1:

When it comes to keys to success in life, while goals are great, it's really building systems that get you there, and your systems are fueled by your habits and your habits are fueled by your discipline. You also need an army of support, whether that's the right friends, the right people in your environment, coaches, even the most driven people in the world, the most successful people in the world. They are intentional about surrounding themselves with the right people, immersing themselves in the right environments, paying for coaching programs, investing in mentors, investing in people and resources that can help get you one step further and help you uncover your path a little bit faster, a little bit easier, because they've been there and done that. I'm very much a believer in the who, not how, principle. So when we think about keys to success, it's not very complicated. It requires lots of repetition, repetition, and I'm thrilled that this course and this community is going to help a lot of people get to where they want to go. It's going to help a lot of people connect with other like-minded people that want to win, that are building great businesses, that have great businesses, that are building great families, that have amazing families, that are dedicated to service, to doing excellent in the important facets of life. This isn't just about making a ton of money. I believe that success is how you define it, and this is intended to surround you with people that are achieving success in a myriad of ways, particularly as it relates to their family, their fitness, their faith.

Speaker 1:

So unshakable discipline. What does that really mean? When I think about unshakable discipline, if I break down those two words, I don't want discipline to be this scary word where people remember it as the thing that happened to them when they misbehaved at home as a child. I don't want people to think of discipline as this scary term that you know you forgot to make a play at practice or you messed something up at practice and your coach made you run a bunch of laps. I'd rather have people think of discipline as living life on your terms, living life by design and if you're tuned into this podcast, then it leads me to believe that you are somebody that is very ambitious, that wants to and is focused on creating this amazing life, and if so, I would imagine that your desired life likely involves winning in multiple components, not just about yourself, and living life by design likely means that you're again winning in multiple facets of life, whichever are most important to you, whether it's your family, faith, fitness, finance, foundation, giving back and serving, and with that, winning in life requires a different level of effort, a different level of drive, a fortified mindset. Therefore, it requires you to build habits and systems that are going to ultimately align to winning in those facets. Therefore, unshakable, then, means always, no matter what.

Speaker 1:

So unshakable discipline simply means always living life by design, pushing further, pushing harder towards the things that are most important to you, no matter what, no matter how you're feeling, no matter the circumstances, no matter what the weather is, no matter what just took place in your family, no matter what is going on in the economy or who lives in a certain house on Pennsylvania Avenue in Washington DC. Unshakable discipline simply means always living life on your terms. I would imagine that that means being healthy when you don't want to. I imagine that being going to the gym when it's cold and rainy. I imagine that meaning tying up your laces and going out for a run when it's tough. I imagine that being carving out time to give back in the community, even though your schedule is absolutely slammed and you can think of 10 other things to do in that moment. That is what unshakable discipline is is that you're constantly on the path, the path that you've carved out for yourself, and the Unshakable Discipline community is going to give you a self-guided course and a actual mastermind community that meets and checks in on a daily and weekly basis, where you learn from either myself or a renowned expert. A lot of people that have been guests on this podcast, that are doing amazing things all over the world, people that I've been fortunate enough to become friends with now best-selling authors, guinness World Record holders, people that are defying limits, people that have turned trauma into triumph. These are the people that you will get to learn from on a weekly basis. People that will provide pieces of their playbook, people that will show you the one, two, three, so you can now start off at four, five, six. The Unshakable community will be filled with folks that want to win in all aspects of life, and I'm so excited to finally have this platform out there. I've been journaling and writing this down and working on it bit by bit for the last really two to three years, and here it is. So what it consists of all right.

Speaker 1:

On the topic of discipline, one thing that really helps is getting your body and mind into an elevated state. That's why I'm excited to talk about Magic Mind. I start my day with Magic Mind the moment that I walk into the office. Before diving into my most difficult tasks, I take a shot to clear my mind, reduce stress and get into a focused and zen-like state. It's really my secret weapon that helps me get through my most challenging tasks in the morning with clarity and calmness.

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Now, what makes Magic Mind so effective? It's packed with nootropics, adaptogens, antioxidants and immunity-boosting ingredients. These powerful compounds work together to help you stay sharp, focused and energized, and it helps avoid the crash of your typical energy drinks. Getting Magic Mind is easier than ever and there is a special Black Friday, special December 6th. So if you go to magicmindcom slash winbf, then you can experience better focus, less stress, more productivity, and don't wait to take advantage of this offer. Go to magicmindcom slash winbf, and this will help you on your journey to becoming unshakable and again putting your body and mind into its most elevated state, so you can stay as focused as possible on your goals and creating the life that you ultimately desire. Go to magicmindcom slash winbf, which is also linked in the show notes.

Speaker 1:

It's the Unshakable Discipline course, which is five self-paced modules that unravel my exact playbook that I've used and refined since 2011 to craft meaningful goals and ultimately build systems that will enable you to accomplish the goals. And, on top of that, when we think about building systems and habits and discipline, what keeps all of that going? One of the things that keeps all of that going is mastering your mindset and powerful language. I see that people often stop themselves from moving forward simply by the words that they choose and the dialogue that they create, both internally and externally. So there is a module that is designed to help you with mastering powerful language, with mastering internal and external dialogue, that is going to help you eliminate limiting language and help you increase powerful language, to help you really ingrain this powerful language and thinking and mindset shifts into your DNA, to where it's natural, when someone cuts you off to not start cussing them out, but send a quick prayer that, hey, I wish they get where they're going safely, maybe after you say, oh crap, that was close, but it is filled with all of the mindset hacks and things that will continue being added onto the course.

Speaker 1:

There will be, eventually, multiple courses that are built, and part of this platform, including what is starting next, is Unshakable Mindset. So we have Unshakable Discipline, which helps you crafting your goals and building systems, and it's an intro to Mindset Mastery. Unshakable Mindset is next and that is a complete, deep dive into mindset mastery and even more tips, tricks, things that are going to enhance your mind, enhance your mood, keep you in an elevated state as long as possible, and I envision that eventually, this will evolve into several courses that are in there, whether it's self-guided from me or eventually partnered with experts all over the world, and the platform is going to just continue being filled with resources and it's my mission to provide as much value as humanly possible in this platform that will enable you to succeed and grow and go back and refine, tune up, fine-tune things. Look at it every year before you're getting ready to set your goals for the coming year. We're about to start 2025. This is right around the time where a lot of people start researching how to actually accomplish their goals, because maybe they're upset about things that they didn't accomplish in 2024 or they want to take their goal setting and habits to the next level. Then this is designed to achieve all of those things. So the Unshakable Discipline course is the first thing that you're going to get.

Speaker 1:

Now. What I'm really most excited about is the Unshakeable crew the Unshakeable community Calling it Unshakeable crew right now and the way that that works is there is a platform that you have daily accountability where you write down what are no more than three things you're going to focus on that day, and everybody in the group sees it and what that does is. It helps keep you more focused, helps keep people pushing forward towards their goals, because the last thing any of us want to do is tell a bunch of people what we're going to do and then don't do anything towards it. So this goes to my favorite stat in the world Write your goals down You're 42% more likely to achieve them. Share it with a group of people You're 70% more likely to achieve them.

Speaker 1:

So there's a daily community check-in platform that is designed to promote and enhance your progress, and we're all going to be pushing each other. In addition to that, we have monthly mindset and service challenges. These are challenges such as, in December, merry Sweatmas, where we have 31 days of sweat challenges getting active, not getting lazy in December, because it's about to be the end of the year. Monthly service challenges, because this is about also giving back and sharing our tools, sharing our gifts with people. So we have challenges that are designed to enhance your mindset, to give back, and we'll constantly be adding new challenges on a monthly basis that are focused on multiple pillars in people's lives, pillars that most find very important and tend to focus on the most. We also have a section where you share your wins. You share your goals, you share your victories, so people can celebrate each other, and we want people within the community to support one another, to buy each other's products, to help each other out, to promote one another, to share pieces of the toolkit. But one thing that I believe is really important is to celebrate your wins and have people that are aware of your wins, because it's going to keep you on the winning path. It is going to help others feel more inspired to generate wins in their life, and it's just this constant celebration.

Speaker 1:

So we've got daily community, we've got monthly mindset and service challenges. We've got weekly wins, monthly wins. We've got what is my most favorite weekly mastermind sessions, where every Tuesday, 6 pm, you will learn from either myself a piece of my toolkit or something that I've learned recently, as I'm constantly remaining a student of discipline and personal development. It'll either be myself or a renowned expert in their field. That is pouring into us every week on Tuesday at 6 o'clock PM, and I've been a part of several mastermind groups in the past and where I've really found some of the most value is in having these weekly calls, where the community gets together, we learn from somebody, people share their wins, we get to ask questions to folks that we may not otherwise have exclusive access to.

Speaker 1:

That's one thing that I'm grateful this podcast has created is exclusive access. Access and friendships with a lot of people that are highly sought after, and we get to learn from them and get pieces of their playbook and sometimes an hour with somebody like my friend, jen Drummond, who is a Guinness World Record holder, just became the first woman in the world to summit the seven second highest peaks in every continent and along the way she faced multiple obstacles, nearly faced death a few times. Learning from someone like her can help push you so much further than you may have in one month, two months, three months. So that's the environment that we are creating within the Unshakeable community. I've found that if you want to go fast, you can go alone and attempt to figure everything out on yourself, but if you want to go far, you want to go together and be in a community of like-minded folks, a community of people that truly want to win in multiple elements of life. So, with the unshakable community, that's really the intent and what it includes.

Speaker 1:

Now it goes back to those wishes. I see a need in this world, I see demand in this world to help more people build the toolkit, to help people refine the toolkit that's going to push them forward, to unite people that already have the toolkit and that are refining the toolkit, to unite them to help others, to help people become more aware of what they're doing. So now we've got this ecosystem that we're constantly growing, celebrating, pushing each other. When people launch their businesses, that we become the first customers to their business. When people release their books, that we become the first customers to buy their books and write reviews and tell the world about it. And it just gets me so excited when I think about a lot of progress that I've made in this world.

Speaker 1:

It goes back to being in these type of environments Previously having a similar community with my brother, chris Singleton. We ran a community called Champion Tribe for about two years, and being around people day in, day out, week in, week out was so powerful, because now you're what may have been a normal Monday to you, where you've got your to-do list, now becomes a Monday where a whole group of people know what you're going after, they know what your goals are and they're in your corner cheering you on, helping you win. And it's one of the most beautiful and powerful things in the world. So I'm very excited for what's to come and where this is going. There's going to be additional courses that get built Eventually. There will be summits, conferences, all sorts of things that I'm really seeing and dreaming from this unshakable community.

Speaker 1:

I'm looking forward to the people that join in and equally, I'm looking forward to the people that say no and maybe this isn't for them or maybe I don't have enough information that convinces them yet I'm equally looking forward to the no's, because you know what that does. It creates additional opportunities for me to learn how to best market this group and position it. And you're probably thinking well, why the heck are you excited for people to tell you no? Because every time and this goes back to the power of mindset and some of the stuff that you'll see in the course every time someone says no, in my book that means new opportunity or another opportunity. But new opportunity N-O, new opportunity to learn something, new opportunity to analyze data, because there's probably a reason why they said no and maybe it just truly isn't for them. So I'm equally excited for the yeses, the noes, most excited for the success of members in the group.

Speaker 1:

I believe the best accomplishment is nothing that is tied to what I may do. The best accomplishment is helping somebody reach their goals, is helping somebody build the toolkit that they need so that they can be successful and share it with somebody else. The greatest accomplishment in my book will be the unshakable community members reaching their successes and achieving their goals and then using that in the world to go and do amazing things. I've got this big dream and vision that this first hits 100 plus members and then it's something that grows to 250, 500 members and it continues to grow and becomes a household name for those around the world that want to build discipline and be around a community of people that are really, really pushing themselves and making a difference in the community around them. I believe that's one thing that will set this group apart from others is the focus on service and giving back. I've been a part of a lot of these groups, as I mentioned before, and a lot of them are tailored to the individual and while this is, it will be just as large of a component that it's also tailored to us sharing our gifts, sharing our wins, helping others take pieces of our playbook, giving back in the community and truly just making a difference where we live, and that's a big piece.

Speaker 1:

The other thing that I'm really truly excited about is seeing the transformations that this will make with people's minds. For those that maybe are joining because they realize they're making too many excuses to now. They make zero excuses. For those that know they've got some opportunity to enhance their language because they're giving themselves too many outs or not believing in themselves enough that they completely eradicate that and start speaking powerful language. I can go on and on with what I'm excited about. I'm most excited for if you're someone that you're listening, you're like I'm all in, man. I'm excited for you because we're all meant to do amazing things in this world and it's my wish that this helps people do amazing things to create and continue living an amazing life. We have all the tools we need and having other folks around us that are destined and committed to doing the same things, it's going to be so amazing, man. It's going to be so amazing. It's going to be so amazing, man. It's going to be so amazing.

Speaker 1:

How you can join and be a part of this is by going to unshakabledisciplinecom Unshake as in U-N shake like milkshake Unshakabledisciplinecom. For the first 20 members, we're offering founding member pricing at $67 a month. After that it increases to $97 a month and that will not be coming back down. So $67 a month. You get the Unshakable Discipline course. You get access to the Unshakable community, to the daily community, to the monthly challenges, to the weekly mastermind sessions, to the additional courses that will be added on to the course library. You get all of that for $67 a month. Sometimes just hearing from some of the people that we're going to have on for an hour costs $150, $200, $300. So $67 investment in your dreams. Are your dreams and vision worth a small investment that will provide if you put in the work caveat, if you put in the work endless returns.

Speaker 1:

That's my commitment to you with this unshakable community.

Speaker 1:

If you truly get in and are invested, you will build and become unshakable discipline.

Speaker 1:

This is a process of becoming. You will learn from amazing people. You will build an incredible network. You'll add to your incredible network of like-minded and ambitious people and you are going to win so much in 2025. Unshakabledisciplinecom you are meant to do amazing things in this life and it would be my mission it would be my honor, rather, and it is my mission to play a role in that for as many people as possible. It's my purpose in this world to inspire people and educate people on how to build a foundation for sustained success by building systems which are fueled by your habits and fueled by your discipline, that enable you to accomplish your goals, break systemic trends of adversity, regardless of where you came from, and create a desirable life for you, those that you love, create a desirable life for you, those that you love and for those in your community. I can't wait. Everything is linked in the bio unshakabledisciplinecom. Let's go Huge goal and I can't wait for you to be a part of it. Thank you so much for tuning in.

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Ryan Cass

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