Win Today
Win Today is a performance enhancing podcast filled with actionable insights and inspiration to come out on top in life. Through captivating interviews and solo episodes, a powerful tool is created and given to listeners to be able to push through any situation in life.
Hosted by Ryan Cass, he delivers messages that align to his purpose of helping people establish a foundation for sustained success, break trends of adversity, and chart desirable courses for life. Win Today!
Win Today
#171 | Be 'The One': Develop A 3D-Vision & Desirable Life Ft. Justin Prince
Join me, Ryan Cass, as we embark on a transformative journey with Justin Prince, a family man, author, and business leader who has defied the odds to create a life of purpose and success. Imagine harnessing your unique gifts to make a lasting impact on the world, even when life's challenges loom large. This episode invites you to become "the one" who rises above negativity, using your strength and resilience to spark positive change.
Together with Justin, we explore how adversity and personal setbacks can become stepping stones to greatness. Drawing from his own experiences of overcoming obstacles with the support of family values and a steadfast mindset, Justin inspires us to embrace brokenness as a source of strength. Our conversation delves into the power of shifting one's perception to view life's challenges as opportunities for growth, reminding us that our identity and potential are central to shaping our journey.
As we delve deeper, we uncover the importance of living with urgency, intention, and a clear vision for the future. Highlighting the significance of celebrating small victories while maintaining focus on long-term goals, the episode shares practical insights on staying connected and supported in pursuing your dreams. Justin's valuable advice and free content offer listeners the tools to achieve personal and professional aspirations, making this episode a compelling guide for those ready to live an intentional, purpose-driven life.
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My challenge to people is to be the one. My invitation is like yo, you are the one, be the one today. And so it's not just a cliche concept, it's like yo, you have gifts and talents and the rest of us need you to play all out. There's an old saying that says evil prevails when good men and women do nothing Like. We need you, because if you're not, you know, going out there and living your best life, then someone else that has ulterior motives they're the ones out there and living your best life, then someone else that has ulterior motives. They're the ones out there that are, you know, are the voices that we all hear. So we need you to, you know, spread your love, spread your heart, spread your work ethic, spread your unique kind of humor and talent, all those unique things that you have with uh, with the rest of us welcome to the win today.
Speaker 3:Podcast, a weekly tool intentionally crafted to help people enhance performance.
Speaker 2:Feel inspired and conquer life. Our commitment is that you would learn from some of the most disciplined, heartwarming and inspiring people on the globe, in addition to receiving a piece of a winning playbook from myself or a renowned expert in their field.
Speaker 3:My name is Ryan.
Speaker 2:Cass, and I'm your host, and it is my purpose in this world to inspire people to establish a foundation for sustained success by developing systems that will enable you to accomplish your goals, break systemic trends of adversity and chart a desirable course for life. Thank you so much for tuning in. Please help us achieve our vision of becoming one of the top podcasts in the world by subscribing to the show, sharing it with somebody who you believe will benefit from it and leaving a review. Let's connect with our guest. Success story is a river of tears, a mountain of obstacles, an ocean of impossible odds and an unbreakable warrior spirit, and with that you have the one person that emerges behind every success story is one person that chooses to persist above the circumstances and conditions, and we have the one with us today Mr Justin Prince. He is, first and foremost, a family man and author of Be the One, founder of the Make Wellness group, and has shared his inspiring message in over 30 countries across the world. His inspiring message in over 30 countries across the world.
Speaker 1:Justin, you're an inspiration and really appreciate you being here with us today, brother, oh man, brian, honored to be on with you, man, appreciate you having me and fired up to be able to see if we can pour into your audience and just admire the platform you're building and the audience you serve.
Speaker 2:I love it, man. Now a quick search. We can see that you've led organizations to multiple billion dollars in revenue. You've got the bestselling book. There's a lot of really neat things there. What people may see or assume when they see that is, this guy's always had it figured out. I would like for you to share with us. You know what is it that makes you human and and you're just a normal person like all of us. You know and and and didn't have it all figured out.
Speaker 1:Well, listen, I have. I have four kids from 20 to 12. So my girls are 15 and 17. I have bookend boys. My, my kids remind me a lot that I am normal and I try and tell them guys, I'm cool. Guys, they're like dad, take out the garbages. You're not that cool, it's funny, I'll take pictures of people. They're like you probably get so sick At an event, for example. They'll be like you're probably so sick of taking pictures. I go. Guys, I have to take out garbages. When I go home I have to remind my think you're that they don't think you're that cool. But, uh, listen, you know I um right.
Speaker 1:As I look back at like my journey, it's like it's one of those things where in many ways, I feel like I would have been voted more of like the least likely to succeed. Right, you, you had. I have no professional background. I was making pizzas, I was doing construction work. I used to work at a mall kiosk selling animated bible videos. You know it was the. I was the guy that used to try and avoid eye contact with at the mall. You know, for those of you that remember the mall and the mall is where we all used to go when the amazon was a river, you know, and when I was 12 my folks got divorced within 13 times in the seven years through the teenage years. So I never really had like a community, you know, like your church community or maybe the scouts or whatever it is, because we kept moving. So you're in these different neighborhoods, you never really kind of get locked in with a real, you know, tight group of friends and uh, but you know, got married at 22, we're pregnant at 23. My wife and I, um, you know, had a little baby, you know. Uh, let me rephrase that married at 22, I had a baby at 23, you know, right after about 12 or about 13 months later. And so so I just we just kind of add it fast, you know what I'm saying Like you had a lot coming at you fast how to make some dollars, how to support your wife, how to support your kid. And you know I always had big dreams and always had big goals, like I always wanted to do something with my life. And I hope all of you listening, I hope you can relate to this, I hope you have like that fire in your soul, you know, know what I'm saying. Like you have dreams and goals. You want to like feel a little bit of a calling in your life and many of us that some of that fires burned out a little bit. You know it's like, yeah, we had big dreams, had big goals, but now it's just like dude, we're just, like you know, just hanging in there and trying to get by.
Speaker 1:You know that first business I started at 25. I just went for it. He was like God, we got this thing be successful and the business failed. We were below zero financially, back on credit cards, back on taxes. I moved my pregnant wife and now two babies into the loft of my wife's parents' garage. So, ryan, check this out. I got kids, two kids sleeping in the closet. My wife and I are sleeping in this little loft area. I pick up two part-time jobs when I did in the week, weekends, when I did in the weekdays, and so I'm just grinding, trying to be come free, you know, and just like see if I can do this thing.
Speaker 1:And I remember listening to an audio series by a guy named Jim Rohn Uh, some of you guys know that name, jim Rohn. For those of you that don't, he was Tony Robbins original mentor and in 2004, he had this, this uh event he did in Anaheim, california, where he had all these great speakers come, all these kind of iconic personal development speakers. They all poured into people. At the very end of the weekend, jim Rohn stands up and he says to kind of conclude the whole event, he says we now have enough testimonials and enough personal experiences to conclude that it's possible to create and to design an extraordinary life. And, ryan, I knew it was possible for other people to do it. I just didn't know if it was going to be possible for me to do it and so kept grinding. No-transcript. My last business we did, you know, two and a half billion in revenue. I think this next business that we're launching will be multiple, multiple times bigger than that uh that you know we're launching here, uh, coming up real soon, and so just have a lot of.
Speaker 1:You know, as you look back at that journey, it's like you know it's the dream, struggle, victory there. There there's three sections to the journey. There's like the dream, the struggle, the victory, they're all equal. Cause I think what a lot of us want in life is we want, like, big, huge dreams, super small struggles, big, huge victories. You know what I'm saying and it's just as we know. It's just not how it works. You know they're equal, they're commensurate. So it's like you signed yourself up for a big dream. You signed yourself up for a struggle equal to the size of the dream, but then also a victory equal to the size of the struggle and I now get it.
Speaker 1:Here's what's what's cool for me, and I hope this isn't helpful for your audience. I now get to add my name to this proverbial list of people that, with my own testimonial and with my own personal experience, I can share with you that it's possible, that your dreams and goals are possible, that it's possible for you to create and to design an extraordinary life. And I can share that with you, not as a theory, not as something I hope is possible, like I've, I've, I've, I've lived it and I've learned these frameworks and formulas and principles and steps and strategies that that I've applied and learned and been taught to be able to see if I can pour in other people. So, man, you know, as you look back you'd say how did a kid from you know? Divorced parents, no college education, no professional background, first business failing the whole thing, back on credit cards, back on taxes. You know, you know, staggered in debt, how do they go pull this off? And that's the power of you know, working through the struggle.
Speaker 2:So there's a lot of relatability in there, hopefully for folks as they go through their journey. I love it and you just mentioned there that, coming from a divorced family, and you and I share that in common. And I'm curious what role did brokenness play in your success? And ultimately, you mentioned one of the frameworks where, yeah, we have the dream, we want a small struggle and then massive success. Every success story there's a river of tears, a mountain of obstacles, an ocean of impossible odds. There's tough stuff that we're going to go through and even now we'll call it you're in the stage where, yeah, you've got the frameworks, you've got it quote figured out. That doesn't mean that you are immune to difficult times to come in the future. So what role did brokenness play for you and ultimately, for future difficult moments? You know how do you reshape that to into something positive that keeps you moving forward.
Speaker 1:Yeah, I mean, look, let me start by saying this I had amazing, I have amazing parents, you know, even though they got the worst whole thing just amazing parents. And one of the things I would share is you know how it is. You look back and it's like you picked up some of these characteristics from your mom. You picked up some of these characteristics from your dad or you know whatever One of the things from both of them. But my dad, specifically, was work ethic. I was just like, I just was willing to work hard and just put in some effort. By the way, as you know, ryan, it's not just work hard, it's not just the hours, it's like staying mentally dialed in during the hours, it's like really putting in honest work during the time. Do you know what I'm saying? A lot of people are at work for eight or nine hours, but they're not crushing the goals for eight or nine hours, and so I feel like I look back at that and I also have parents. I worked with a friend of mine that worked in the school districts across America and he said something to me once I almost feel embarrassed to say this because it was so obvious to me and it was really sad to hear this. But he said he works in school districts, as you imagine, in Detroit, and then you know all over, you know all over middle America, all over back East, et cetera. And he said to me he goes. Your parents told you as a kid that you could accomplish anything you put your mind to. If you're willing to work hard enough, you could accomplish it. And I remember, as he said, that I thought of course they did, because I had this like self evidence of like, of course, that's true, like if you really want to go for it now. Now, when we say that, I think we all would say, okay, look, I was never going to play in the NBA, I get it. Like, you know, when you're five foot, nothing, a hundred, nothing, you're not going to play in the NBA. I get it. But uh, but could I accomplish some other goals and dreams? Course he goes, you are really blessed, he goes. Cause most kids he goes. Their parents told them they're losers and they're never going to accomplish anything. And so I was, just I was. I was blessed to have parents that said, hey, if you're willing to put in the effort, you can do it. So that's one thing, but here's the flip side, a lot of that pain. It builds muscle, like it builds emotional muscle Like it builds resilience and strength, and it's this idea of, instead of it, bearing you, it's the stuff that sets you free.
Speaker 1:There's an old story. I'll share this with you. There's an old story of an old mule that's on an old dried up, you know kind of an old farm. But he falls into this dried up. Well, the well has dried up and falls down, accidentally, looks up, he's like, oh crap, I'm going to die down here, there's no way out. And he and he sees the old farmer and he thinks, oh, thank goodness the farmer's going to rescue me. Well, the farmer, instead of grabbing rope, grabs a shovel because he figures it's an old mule and it's an old well. So he starts to like bury the mule. And the mule looks up and instead of instead of him like helping him out, boom, gets hit with all the dirt and the rock and the gravel. And boom, all the dirt and the rock and gravel. And imagine, you know, you guys know rock, gravel. You're like, oh my gosh. Finally the mule says I'm going to die down here. I thought the farmer was going to help me and I'm going to die down here.
Speaker 1:All of a sudden, the mule has this flip of mindset and realizes if I shake it off and step up and shake it off, and step up and shake it off, and step up and shake it off and step up the and shake it off and step up and shake it off and step up, the things that were meant to bury me are the things that will set me free. And as I think back to like my journey, I swear to you that's what's happened. It's like it built stronger shoulders, it built emotional strength, it built mental resilience so I could, like shake it off and step up and keep going and keep moving forward, because you'd overcome some challenging things, you know, in the past. So it's one of those things. We said this off-air before you and I jumped on. It's one of those cliches that is so true. It really is so true. It's like life is not happening to you, it is happening for you if you're willing to shake it off and step up.
Speaker 2:I appreciate the to your parents because at times, I believe you know, when you hear someone coming from a broken family and you know I come from that as well the people might think, all right, well, who went wrong? Or what'd your parents do wrong? And and everyone you know. One thing I've learned is people do the best they can with what they have. My, my dad, struggled with alcohol and and created some pain for the family, but also you know what I know. What I know now is and I love him to death he's one of my best buds.
Speaker 2:He was my greatest teacher, intentionally and unintentionally. Intentionally, with the work ethic and I got to see what he did with the restaurants that he ran. It was be number one, or you're all in or not. And I got that from him and that sense of competitiveness, unintentionally with his struggles, because that showed me all right, I'm not going to do this in the future and I actually have notes that I've written to myself. I write myself an annual reflection letter and then I was looking back in my 2023 one and you know it mentioned continue to be the one for your family. And you know the goal board right behind me. I have a vision board on there that says break the chain and make sure that the buck stops with me. So my dad's struggles is what showed me how to be the one to break the chain for the family. Now, around the theme of be the one jumping into the book, significance of becoming the one, yeah.
Speaker 1:So check this out. For me, it was two things. It's two things. The first thing is success is an identity process and you're never going to outperform the way you see yourself. If you see yourself as a loser, you're not going to show up and play like a winner. If you see yourself as a winner, you won't roll over and quit like a loser, like it wouldn't be consistent with your self identity.
Speaker 1:And so, when you Like, when you realize, like if you were to take your parents and your grandparents and your great-grandparents and your great-great-grandparents, if you were to go up, 12 generations 12 generations was 4,094 people. 4,094 people from all over the world came together to create you. You are the one and you are the one. These folks lived for, bled for, cried for, died for, gave everything they had for was for you to have this moment, for you to be the one. So you have that first part. Second part is realizing that it's it's this idea of instead of like, I need to become the one. It's like yo, I am the one. And so the challenge is to be, or the invitation is to be, the one today. It's like the Gandhi concept of of be the change you wish to see it's like.
Speaker 1:Be the one that lives a life, be the one that writes a story that future generations look up into their family lineage and they say it was him or it was her. Like she's the one for our family, like the generational curse of abuse or addiction, or even, um, uh, you know the challenges that we were facing. For that all ended, you know, the temper ended with her, the addiction ended with him. The financial principles that set our family free forever they started with my great, great, great grandpa and they're telling your story Like they know who you are, like your life has value and significance and you make an impact with this time that you get, these breaths that you get, and you make a difference because you are the one and every one of your decisions matter.
Speaker 1:So check this out the word decision there's interesting meanings to words. The decision came from the Latin, so the decision meant to cut. The D meant off. So when you made a decision, you cut off all their possibilities. And incision, when they created that word cut in where a decision cut off other possibilities. And here's what I want you to know, my friends, as you listen to this today you've never been this old before, and you'll never be this young again and you can't always control what happens, but you can control what happens next and you can make a new decision right now to be the one to cut off all other possibilities, to be the one that lives a life that future generations know who you are.
Speaker 2:Hmm, hmm, that hits, that hits deep. I listen and think, okay, let's take a family that there's multiple siblings and I have a younger sister. She's three years younger than me, love her to death, just finished nursing school and she's a full-time nurse now doing amazing things and saving lives. There may be other families where maybe there's a sibling that's like no, big brother is the one, or little sister is the one. It's not me. Some people may struggle with the belief that, okay, I understand that anybody can be the one. It's really a process of becoming. I don't know if that's me. So how can people that may hear what you just said and wrestle with some thoughts, those voices in our heads, like is it really me? What are some ways to overcome that and understand that? No, this is something that is inside everyone.
Speaker 1:Yeah, yeah, I mean, let me just say this there's an old, uh, there's an old Bible story, and I'm an amateur on the Bible, so just hang with me on this, regardless of where you're at from a faith perspective. I think it's a. It's an interesting story. So the story basically says there's a it's what's called the parable of the talents, and there's, you know, basically like the, the master of the house, and then there's, you know, basically, like the, the master of the house, and then there's these three servants and the one servant they give. They're given talents or coins as a way to think about them, like almost gold pieces is a way to think about it, like a talent or a coin, but all of us have talents, right? So the one person gets one, the one gets two, the one gets five. Lesson number one we all got something, so maybe you got five, maybe I only got one. We all got something, so maybe you got five, maybe I only got one, but no one got zero. And you know these gifts and talents and calling on your life, that your life has like a significant purpose or reason to be here, it's not just by accident or random. Second thing is the one with five basically did something with it. They took the five I don't know they magnified it, they did something with it. They took the five I don't know they magnified it, they did something with it. They turned the five to 10, the one with two turned the two to four. So they went out there and made something of themselves, right?
Speaker 1:The one with one if you remember the story, those of you that you know know these stories what did the one with one do? Well, they buried it. Why did they bury it? Like, why'd they hide it? They buried it Not because they were, you know, lazy or something. They buried it because they were fearful. They were fearful that if that, they would lose it. So, like, almost like good intentions, like I don't want to lose this thing, I want to hang on to it.
Speaker 1:But there's a what's called the law of use. The law of use basically says what you don't use, you lose. Like when I was 15, if I showed you my shoulder, right here I have a big scar from shoulder surgery when I was 15. So my, my, my arm was in a sling for, for you know, six weeks. Well, guess what happens to your muscle when you don't use it for six weeks it atrophies, right. It like, it gets smaller, it goes away If you don't use it. You lose it, right? You lose that muscle that you spent so much time trying to build.
Speaker 1:Same thing with these gifts and talents, like we all got something, but most of us we've hit our talents our whole life. You know what I'm saying. We get into our head of, like God, I don't know if, maybe it's somebody else, maybe it's not me, my friends, you, you have gifts and talents. You do not just everyone else, you not just your brother, not just your sister. Like you and you, your life matters, like those gifts and talents. The best way for you to give glory to the giver of the gifts is to go out there and utilize the gifts.
Speaker 1:Because here's the last part of the story. The master says to the person that hid it he's like basically, where's your talent? He's like well, I hid it and in the hiding process he lost it, and basically calls him an unwise and slothful servant. So you know, there's a lot of things you don't want to be called, and unwise and slothful is probably two of them. And why? Why was that not one of his options, to hide it?
Speaker 1:Here's, I think the moral of the whole story. Your gifts and talents weren't given to you for you. Your gifts and talents were given to you for the rest of us, and so your hiding or burying your talents is not one of your options, because we need you to be the best version of yourself. We need you to step it up. You may not be, you know, tony Robbins or Elon Musk Cool, it doesn't matter. But guess what? Your kids need you, your community needs you, your church needs you, your business needs you, your employees need you, and they need you at the very best version of yourself. Your spouse needs you.
Speaker 1:By the way, you need you right Like like. You need you to be happier. You need you to get in better shape. You know what I'm saying. Like you're, you need you to step it up a little bit too. So my challenge to people is to be the one. My invitation is like yo, you are the one, be the one today. And so it's not just a cliche concept, it's like yo, you have gifts and talents and the rest of us need you to play all out. There's an old saying that says evil prevails when good men and women do nothing Like. We need you because if you're not, you know, going out there and living your best life, then then some other, someone else that has ulterior motives. They're the ones out there, that are the voices that we all hear. So we need you to spread your love, spread your heart, spread your work ethic, spread your unique kind of humor and talent, all those unique things that you have with the rest of us.
Speaker 2:I love the parable of the talents and it's timely. I was on a coaching call with our friend, marcus Collius and who's been on the podcast before. I highly recommend folks go back and check that episode out. Marcus is amazing, but on our call a couple weeks ago he shared the parable of the talents and that was something that was on his heart and to your point there.
Speaker 2:And one thing that I also love about you, justin, is you have shared the stage with so many remarkable people, including one of my favorites in the world, ed Milet and I've watched gosh probably every Ed Milet speech that's available on YouTube and he often will start with telling the audience you were meant to do something great with your life. So everybody listening and what you just reaffirmed, justin, is you. Everyone listening, whoever is tuned in right now, are meant to do something great with your life, and you are the one. You have gifts. Each of us have these gifts within us that can help serve at least one person, and I believe that to make a difference in this world, yes, help yourself, but also help one person, because you never know what that one person may do. They may help five and those five may help ten, and then we create this amazing compound effect. One thing that stood out from the book I I love frameworks and I mentioned that this book has been my running and driving buddy the last few days and when I was running recently.
Speaker 2:You talk about 3D vision. When we talk about being the one, you talk about establishing 3D vision. Can you unpack 3D vision? And then, within that, there's one thing I'm going to extract from it. But what is it? How, what is the significance of 3D vision and how does that aid us in this journey of being the one?
Speaker 1:Yeah, great question. Listen, I think it all starts with this concept of why is vision so important? Right, so you know? In other words, why are we talking about the next level of vision, the kind of a 3D or an optical like where you can look at vision from all? You know all areas. Why is vision so important?
Speaker 1:Vision answers a question that everyone that is going through a hard time is asking. So, whether it's a hard time in your mental health, whether it's a hard time in your marriage, whether it's a hard time in your business, whether it's a hard time in your physical fitness, whether it's a hard time with a friendship, everyone asks the same question subconsciously when they go through challenges, which is this will it always be this way? Will it always be this way? In other words, vision is what you lead with during hard times, because you remind yourself and remind the person, remind the team, remind the spouse. That's not always going to be this way. Look, we're having a rough night tonight, you know like we're in an argument, but tomorrow morning sun's coming up in the East. We're going to give each other a hug, kiss, to say, hey, babe, I love you, I'm sorry. She says I'm sorry, and you move yourself through it. So vision's what pulls people through. You know, if it's always say that where there is no vision, the people perish. Like vision is just so important for a business, it's so important for someone's life, it's so important for a marriage, it's so important for a parent to cast vision for a 15 year old child that's struggling with. You know, whatever it is, like you, you the vision of like, oh, your life's more than this, like, don't, don't go down this path. You got a big vision for what you can accomplish. That's so important. And so a 3d vision is this idea that you really take this to a whole different level. So the first D is to define you, define the vision.
Speaker 1:And one of the questions I like to ask people is what do you want? What do you want your life? What are you looking to accomplish? What is your life? What do you want? And you know it's so interesting, people will be like I want to be successful. You know it's like we haven't even thought of the answer to this stuff, you know. And then you say no, so what do you want? What does success mean? And you just start drilling down into like, what do you really want? Just take one moment Just ask yourself what do I want? Where do I want to live? What does success look like? Why do I want success so bad? What is success right? Start defining this stuff. Is it an amount of papers you have with dead presidents' faces on them, or is there other components of success to you that are meaningful and drive passion for you? So first thing is what do you want?
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Speaker 1:That's vision. That's you start defining. Here's what I want to accomplish with these breasts that I get this life that I'm going to live Like. This is what I want. I think a lot of us, you know. Henry David Thoreau once said that most men, most women, lead lives of quiet desperation. It's just like we're, like I tell people, most of us react to the distractions of life versus intentionally create a life. You want to remember, you're here to create stuff, my friends. You're a creator, and so you say what do I want? What do I want to create? What do I want to feel experience? Where do I want to go Like? What do I want to do with this time that I get? That's first thing is you define it, and I have some, as you know, Ryan, some workshops and frameworks in the book to help you do that. Yep. Second thing is, once you define it, you want to declare it. This is the second D. You want to declare it.
Speaker 1:Uh, Brendan Burchard did the largest study of of high performers in human history. It's a book called high performing, high performance habits, and what they found in the book was that the highest performers in the world. They could answer the question what is your latest dream, or what is your latest vision, or what is your latest goal? So imagine you tap them on the shoulder. So if I tapped you on the shoulder and said, hey, you know whatever your name is I said, hey, what's your latest goal? What's your latest dream? They said high performers can answer that question seven to 10 seconds faster than the rest of the population. Why the reason is is because they've clearly defined it and it's a dominant thought. It sits on the top of their mind. Dreams in the back of your mind won't motivate you. These, these things need to be tip. They're tip of your tongue. You think about this stuff. You know stuff that you're actually passionate about. And so if you go to any high performer hey, what's your latest vision, dude? They could just rattle stuff I'm trying to get in shape, down to this much body fat, or I'm trying to build this business, or you know, this is the. I think they'll just talk about all the stuff that they're up to, because it's really clear and it's it's on the tip of their tongue, yep, and then the third thing is once you've defined it and once you've declared it.
Speaker 1:By the way, declaring it will help you to hold yourself accountable, because most of us would let ourselves down more than we would let other people down. That's the most interesting about humans. In other words, we'll do things for other people we won't even do for ourselves. You know we would if we put ourselves out there. And our public integrity oftentimes is more important to us, sometimes even than our private integrity. Now the goal obviously is to sync them right. Where your public and private integrity are synced, you are in private, who you are in public, etc. You'd hold yourself accountable, just like you would have a friend hold you accountable. But for a lot of us, that public declaration of like I'm going to go build this business or I'm going to go get in shape, that public declaration helps us to hold ourselves accountable. When it's easy to you know, no one will know, except if we eat this meal. You know and no one knows.
Speaker 1:And then, lastly is, once you've defined it and you've declared it, then third is you dedicate yourself to it. You dedicate your life to your vision. You look at any of the great, you know success stories. These are folks that were dedicated. Another word for it, by the way, is maybe obsessed. They were obsessed, and I know that has almost a negative connotation.
Speaker 1:But listen, there's no lukewarm winners, my friends. Like no one accidentally just stumbles on top of the biggest mountains You've got to, you've got to be highly intentional and you've got to have a level of dedication to make stuff happen in your life. I know you know that. But man, it's true, Dedicate yourself to the stuff. Don't be wishy-washy. You know you want to stick to a task until it sticks to you.
Speaker 1:Beginners are many, finishers are few. Be a finisher in your life, Don't. Most people are big talkers, small doers. Most people in Texas they say they're all hat, no cattle. Most people, they start a lot of things and they finish very few. You want to be the kind of person that starts very few and finishes them all. And you, like you don't start stuff, you don't stop, you don't. You don't make a commitment with your word that you're not planning on keeping. And when you start doing that, you dedicate yourself to stuff, you really get dedicated. Your success odds become inevitable. You know, cause you you'll. You'll just pay the price to win. You'll know you might have to adjust and adapt and pivot but, man, you'll persist until you succeed because you're dedicated to what you're doing.
Speaker 2:Yeah, how clear you, how clearly you articulated the, the 3d vision and my favorite set of stats that align to that that. These are the things that I'll never shut up about the. There's a big reason why there's a whiteboard behind me with my goals for the year, and that's because every single day when I wake up and come downstairs before I head off to the office, I'm getting this picture of here's what I'm intending to achieve, and it's a constant reminder. So there's no guesswork. There should never be any guesswork as to, hey, what are you going after right now, justin? What does success look like in 2024, 2025? There shouldn't be any head-scratching moments.
Speaker 2:So to the point you made about Brendan Burchard, that when you define it and then declare it, you should be able to rattle it off, no problem, and that's one thing that'll help you writing it down.
Speaker 2:But just by writing down what it is that let's just say you define, just by writing down what it is that let's just say you define, studies show you're 42% more likely to accomplish that thing when you share what you want to accomplish with a group of people, when you put it out there in the world, because now many people that everyone listening values being their word, show that your odds of achieving that thing increase to 70% when you share that same thing to the same group of people repeatedly. You are 95% more likely to accomplish it just by doing exactly what you said. One thing with vision that I'm curious about is is it something that has been fixed for you, justin? Is it something that you know? You went through this exercise and you have the same vision today that you did five years ago? Or is it something that has evolved into now, maybe something you could have never imagined when you first started doing this?
Speaker 1:It's a great question. The simple answer is it evolves. I'll give you the best analogy I can use to think about this. Hopefully some of you can relate to this. Have you ever been hiking, whether it's on a hill or even on a mountain? Whether it's on a hill or even on a mountain, when you get to the top, so when you look at the bottom, you're at the bottom, you're looking up at this hill. All you can see. Your whole vantage point is the hill. In other words, you can't see past it. You can't see peaks or other hills or other mountain peaks or other valleys. You know past it, but when you get on top of the hill, all of a sudden your vantage point changes. You're like oh, huh.
Speaker 1:No kidding, well, dude, I'm going to hike that one over there. That one's even, you know, like that's what we'll do next weekend, you know, kind of thing. And you come back down and then also need to take different ways and you get to that vantage point and then the next vantage point, that's. I think that's what happens. It's like you start, you start, you start. It's what I call stringing wins together. It's like you start stringing small wins together, keeping your word, doing what you say you're going to do. You know, waking up at the time you say you're going to wake up, you start stringing some wins together and you start stringing enough wins together. Next thing you know, tell people listen, today's, tomorrow's past. It's like if you have a crappy past and you're like I don't know if I have, what it takes to go change my life and be the one and all the stuff Listen, it takes to go change my life, be the one and all the stuff. Listen, make a decision today to be the one. Make a decision today to give life your personal best, because if you do your personal best today, what happens is your personal best. Today leads to a better tomorrow. So, in other words, today is tomorrow's past, if today's your personal best also, we start stringing some wins together, stringing positive wins.
Speaker 1:If we a couple of best personal to best days, we have a personal best week, a couple of best personal best week, personal best month of your life, holy cow, and it started with the decision today and then string a few personal best months together. Personal best quarter it's your best quarter of your life. String a few of those together. Your best, literally your personal best year, you're giving it the very best you got. String a few of those. We got a decade, string those few of those together.
Speaker 1:You look back and you're like my past was this. My past was not predictive. It didn't. It didn't decide my future because I made new decisions to change my life, you know, and to start on and just give life the best I got. Give it all I've got tonight, you know, give the very, very best. Remember your personal best may not be my personal best. Your personal best may not be Ryan's or Oprah's.
Speaker 1:Listen, your personal best is your personal best. All you can do is all you can do and all you can do is enough, but give life the best you got. Swing your punches as hard as you can. When you do that, you start to get into this thing of like man, I have new vision. I didn't think it was possible for me to hit that, but now I can. In this case, I can go hit that and you start pulling success closer to you Success. One of the reasons we don't go chase it is it feels so freaking far away and you pull it closer also. You're like I can go chase that thing down. I'm not eight years away from getting in the best shape of my life. I'm like 12 weeks, like I could do this thing, you know.
Speaker 2:Yeah, pull it a little bit closer and it becomes much easier to go chase. That just occurred to me as we're having this conversation and had a lot of similar conversations with people about OK, have a clear vision for the future and clearly destined for more amazing things personally, professionally and with your family. What I say is smelling the roses. One thing that I often remind myself now because I've been the worst about this, about I have been not getting better is knocking things off that gold list right behind you, behind me, and then immediately focusing on all right, we got to go after what's next and not quote smelling the roses and then it's all right, I reached this milestone, but now I'm upset that I'm not at this one, even though getting to that last milestone was a monumental effort. Have you ever struggled with that?
Speaker 1:Yeah, look, that's a great question. It's a great question. The short answer is yes, but I don't know if I I want to just reframe it a little bit because I don't know if I look at it as a struggle now. Now it, by the way, it may be. It may be maybe I need to go need to really go re-examine it, but, like I, I have felt immense gratitude for things. I felt. You know, when you hit big goals and accomplish big things, the dude I am always on to that next thing.
Speaker 1:It doesn't mean I don't, you know, have the dinner and eat the you know like, eat the steak and enjoy the celebration and give the hugs and the whole thing. I feel like I've done that. But I'll give you an example. I've done a lot of work with John Maxwell. So John Maxwell for those of you that don't know him, he's, you know, one of the top well, inc magazine says the world's foremost authority on leadership. He's written almost a hundred leadership books. He's a super, super special man. I've done a lot of work. He actually did the forward to. My book is so interesting is he's written 100 plus books. He's sold, you know, 35 million copies all over the world. He's built the largest coaching company in the world, meaning there's more like John Maxwell coaches than certified coaches, than any you know. So he has an entire, I think it's like. Last I checked it was like 70,000. There's probably 100,000 now. But the point is just huge community of impact right, I've gone to Costa Rica and done country transformations with them on multiple occasions where I'll teach value and principle-based leadership to all of, like the heads of all the countries. So it's whether it's government, whether it's sports, whether it's healthcare, whether it's business, entrepreneurship, whether you know like, uh, you know the education systems. I'm just just really amazing stuff, impactful work, right.
Speaker 1:Guess how much John Maxwell talks about what he used to do, or like prior victories, or like zero. He always, always, always, is like talking about this vision. Now John's 76 and he has this right and it's the most interesting thing, he has this like wellspring of energy. Like this wellspring, I I. What I remember when I was with him so this has been the last time I was with him was was, uh, three years ago. So three years ago would have been 2021. Right, so I'd have been, I'd have been 41 years old, he would have been 73.
Speaker 1:There was times I remember I was like man, I am tired and I'm not the one, you know, he's the one that, like is, has to go present and do all the stuff, right, but I'm like with him, I'm tired. I remember thinking myself like man, this guy's got like some superchargers of energy, you know, and what is his supercharger is this vision he has, you know, to just have urgency in his life, to live with urgency. It doesn't mean I don't think he smells the roses. I think you should, but, man, I think most people I don't know this is my take. I think most people we're too busy, we're not putting in enough work. I guess what I would say we're not putting in enough work, we're not urgent enough. We're acting like we're not putting in enough work, like we're not urgent enough. We're acting like we're gonna have lots of tomorrows. We don't.
Speaker 1:And like marcus aurelio said, you know you want to live life right now. Like you know, he said uh. He said uh, how did he put my? He said uh, you could leave life right now. He said you could leave life right now. Let it determine what you do, say and think, and it's memento mori meditate on mortality, remind yourself you may not get tomorrow. So I don't try and just celebrate too much is, I guess, what I'm saying. I'm kind of like on to the next thing Big vision, let's go, let's serve more people, add more value. It doesn't mean I can't. I don't think we should celebrate. I'll give you one last quick thing. Did you ever see?
Speaker 1:This interview with Kobe Bryant sums up where I feel like I am coming from. They're up 2-0 in the NBA finals and the reporter says to him in the postgame interview. The reporter says to him he says basically, kobe, no smile, no smile, job's not finished. And Kobe says job's not done. And he goes yeah, because you're up 2-0. And he goes is the job finished? He goes no, if the job's not finished, he goes yeah, because you're up 2-0. And he goes is the job finished? He goes no, if the job's not finished, he goes job's not finished. Like I don't know what you want me to do, like I'm not here to celebrate. That's kind of how I feel. That's kind of how I feel it's like I do think we can high five after the win. I do think we can say good game, but listen, dude, job's not finished. Like we got more things to go do, to go accomplish the bigger dreams, bigger goals. So I don't try and rest too much on what I did. I'm always trying to like cast the vision of where I'm headed.
Speaker 2:Yeah, and, and I appreciate the context there and by the way that was.
Speaker 1:That was probably. That was probably more in in articulate than I, because I'm processing that through as I say it out loud.
Speaker 2:But I think that Kobe, that Kobe lens probably have it some the whole thing job's not finished, like you still got things to accomplish. You know, yeah, and I appreciate that and I think that's one thing with with high performers, we're on a mountain with no peak, mountain with no peak. Now with that can we still embrace? Oh man, well, we just got to this new summit Like all right, great, we're still climbing the mountain, we're always. We're got to this new summit Like all right, great, we're still climbing the mountain, we're always, we're always climbing. But it's maybe something I'll a new question I'll add into the mix and appreciate you talking about Mr Maxwell. He he gave a sermon at a local church a couple of years ago and got to go watch him. And what a powerful, just, amazing human. He can just sit there in a chair and captivate an audience.
Speaker 2:And he's not going to be like jumping out at you and has this energy where he's jumping across the stage. I mean he could if he wanted to. He just sits there and he says my name is John and I'm your friend and right there, he just has you hooked. Here's a good one to wrap up with Influence in your life and further encouragement that we can give people listeners. Multiple references in the book and other interviews that I've listened to you on about four words that John spoke to you and the impact that it's made in your life, and I believe these four words are things that everybody should take away. Talk through that.
Speaker 1:Yeah, yeah. So so check this out to your point about him sitting on a stool. So I'm, I'm, I'm in Costa Rica, rica. We've, we've had this you know, crazy experience where you're traveling around the country, you're meeting with, uh, the heads of I mean, we went to the us embassy. It's like sitting there next to the us ambassador and john maxwell, I'm like what is happening in my life and one of the stops we make is at this local university and there's about 500 college students.
Speaker 1:So I want you to envision it's like a theater style, so auditorium, theater style. So, instead of like flat with chairs, it's, it's, it's like a theater style, right, so there's a big stage down in the middle. It's completely full in this, you know, and you're talking to college kids. So imagine talking to college kids. You're talking to, let's call it, 18 to 22 year olds. These are, you know, in essence, they're's, you know, 73, 74 years old and he's teaching sitting on a stool. Next to him on the stool there's a high boy table, there's iPad, and the next to that high boy table is another stool. When I say stool, it's a high, it's a high chair, right, it's got, it's got the back, but it's a big tall chair, but next to him is JV. His name is Juan Vareik and Juan is they call him the Latin American, john Maxwell. So he's not only a wonderful interpreter as far as the language, but he's also an interpreter as far as, like, the motion and you know the whole thing. So John's teaching these kids teaching, teaching, teaching. It's kind of normal stuff they normally teach. And then all of a sudden, ryan, he just stops and he sits back in the stool like this and puts his hand on his chin and it's like he's thinking, you know, it's like. He's like, like something hit him and he said if there was only one thing that I could share with you that would have the most impact in your life, it would be this one thing. And I want to share this as particularly to close this discussion. If there's only one thing I could leave you with at our discussion and be this one thing.
Speaker 1:So he still is back on his seats, everyone gets their notes out, gets their pen ready to hear the one thing from this kind of, you know, leadership legend. But he still hasn't said anything other than there's a one thing you know. So he stands up off of his chair and walks to the edge of his stage and just holds his arm straight up like this, like just his right arm straight up in the air, but it still doesn't say anything. He's right on the edge of the stage and you know, 10 seconds have passed. You know, 5 seconds, 10 seconds, 15 seconds. It feels like 5 minutes. Right, it feels like an eternity. And then, finally, juan Fraken JV. He sees that John's doing that, so he, like, stands up, you know, walks over to him, he puts his arms straight up in the air like this. They're just both holding their arms up. Still hasn't said anything. Maybe 25 seconds have passed. Finally, one of the Costa Rican students, maybe 18-year-old young woman. She stands up and she just puts her arms straight up in the air, like this. And the next thing, you know, right, someone else does, someone else does, someone else does. You know, 500 people stand up, arms straight up in the air.
Speaker 1:One thing I could share with you that would have the most impact in your life. It would be this one thing. And he said live an intentional life. He said most people have uphill hopes and downhill habits. And he says you don't accidentally go up hills, you only intentionally go up hills. So, live an intentional life. And man, four words live an intentional life.
Speaker 1:I remember thinking to myself how intentional am I being with my life?
Speaker 1:Like, how intentional am I being in my marriage?
Speaker 1:How intentional am I being with each one of my children? How intentional am I being in my career and business? Am I really creating things with high intention? If you don't live a life of high intention, you'll live a life of high reaction. You'll just react to all the distractions of life everyone else's agenda, everyone else's reactions, everyone else's fires, everyone else's chaos versus saying no, I don't subscribe to that, like I'm going to live a highly intentional life and go make things happen.
Speaker 1:And so it was a really, really impactful kind of moment for me and, as I look back on it, it really changed my life because I I started to become much, much more focused, much more intentional, much less distracted, much less scattered and much more intentional. And I look at the, the uh, the results in business and, you know, career and health and just all those things. It's just like. It's like they were exponential, it's like the curve just got exponential, because I wasn't kind of focused, I was hyper-focused, I wasn't kind of dialed in, I was hyper-dialed in. I wasn't kind of intentional, I was super intentional. And man, you live an intentional life and the whole game changes.
Speaker 2:A hundred percent. That's man. What a beautiful story too, and I appreciate that. You shared the moment and it made me want to raise my hand too. I'm like all right, what's next? Justin, this has been such an amazing discussion.
Speaker 2:We wrap up with a rapid fire session. The way this works is I'm going to ask you three questions, and the amount of time you have to answer each question is the amount of time it takes to go up one elevator floor. So imagine that there's a day that comes in the future where you and I get to connect face to face and we're going to go to lunch somewhere on a nice rooftop and we're going up three floors to get there. On each floor, somebody is going to get in the elevator. They're going to go up one floor. They walk in, they recognize who you are, they've read be the one and they've got one question for you. So the first person walks in and they say Justin, what's one gem that you have, whether it be a quote or a mantra that you live your life by, that I can put in my back pocket and live my life by too.
Speaker 1:I would just say to persist until you succeed. It's a famous Ogmandino scroll, you know. You persist until you persist until you succeed.
Speaker 2:Next person gets in. I recognize you have, justin. What's one step that I can take today to be the?
Speaker 1:one. There's two steps to be the one. For me, two things. One is how can I change my attitude? And two is what's the next physical action I can take? So have an attitude shift. And then two is take action Like what's the next action you can take to move towards your dream, move towards your goal.
Speaker 2:Last one, and this could be the hardest one. What's one book, in addition, to be the one that we can read to bolster our mindset?
Speaker 1:Yeah, look, there's so many. You know, jim Rohn, I believe that the books that you read will define you. If I had to to limit it to one book and, by the way, I'm going to exclude religious books, because those are ultimately the books that you should you should be reading and studying if you only had one, if you literally could only read one, like, for example, the Bible is the most distributed book in the history of the world and it no books changed the world more. Uh, after the you know, the Gutenberg printing press, no books had more impact on the world. So take those out. One book, I'll tell you one just right off that just jumps out. It's seven habits of highly effectiveive People by Cubby. I mean you just can't get any better. I mean it's just so good. Again, there's a thousand other ones that are amazing too, but that one's just so good.
Speaker 2:Classic Justin, this was amazing. How do we keep up with you, support you in all the amazing things that you are putting into this world?
Speaker 1:Yeah, ryan, first of all, honored to be on with you, man, appreciate you making the effort, so listen, you go to IamJustinPrincecom has all my social handles. Iamjustinprince on Instagram, you know. Come, follow me there across all platforms and if I can support you, add value, I put out a ton of free content. You know stuff that I think can help change your whole life and so you know love to get connected in there. And you know love to get connected in there and and see what I can do to support and add value to your dreams and goals and what you're working on.
Speaker 2:Highly recommend that, folks, and a reminder to everyone listening that you are the one you are meant to do something great with your life and you have all the tools available to you right now to create whatever it is that you desire and by keeping up with Justin and diving into Be the One you can create the life that you ultimately envision and win today. Thanks so much for tuning in.
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